Salesforce taps Formula 1 for new AI fan agent as investors demand proof on Agentforce
Salesforce and Formula 1 have renewed their partnership, rolling out an AI-driven fan companion on F1.com designed to walk fans through the upcoming 2026 technical regulations. Formula 1’s chief commercial officer Emily Prazer described the tool as “a vital tool.” Over at Salesforce, marketing chief Patrick Stokes said the aim is to “turn AI into real impact.”
