Starbucks stock price whipsaws after earnings; Investor Day is the next test for SBUX

Starbucks shares climbed on Friday, nudging the stock higher as investors digested a new Wall Street upgrade ahead of two key company events scheduled for next week.

Starbucks shares dipped roughly 0.6% to $95.83 after Thursday’s close, with investors bracing for a packed schedule featuring earnings next week and a strategy update the following day.

Starbucks Corp shares ended the last regular session of 2025 down 1.22% at $84.21, underperforming a broadly weaker market on Dec. 31. U.S. stock markets were closed on Thursday for New Year’s Day. MarketWatch+1

Starbucks Corporation heads into the Friday, Dec. 26, 2025 session with investors balancing “turnaround momentum” headlines against ongoing labor friction, China strategy changes, and margin pressure that the company acknowledged in its latest results. With U.S. equity markets reopening after the Christmas Day closure, the post-holiday session can bring lighter liquidity and sharper moves on headlines—especially for large consumer brands in the spotlight. New York Stock Exchange

Starbucks Corporation wrapped up Christmas Eve trading on Wednesday, December 24, 2025, a shortened U.S. session that ended early at 1:00 p.m. ET ahead of the Christmas Day holiday. Barron's+1

Starbucks Corporation ended Tuesday, December 23, 2025 on a sour note, slipping while the broader market pushed higher. The stock closed at $83.86, down about 2.68% in regular trading, and hovered near $83.93 in after-hours trading, essentially flat versus the close—an early sign that investors aren’t yet chasing the dip heading into a holiday-shortened session. MarketWatch+2Public+2

Dec. 19, 2025 — Starbucks Corporation stock is back in the spotlight after a sharp move that has traders debating a familiar question: is this the start of a durable “Back to Starbucks” rebound—or just a relief rally inside a choppy turnaround?