NASDAQ:UPWK 4 November 2025 - 11 February 2026

Upwork is a leading global online work marketplace that connects businesses with independent professionals for freelancing projectstipranks.com. Through its platform, clients can hire remote talent across numerous categories – from software development and graphic design to content writing, marketing, customer support and more. Upwork generates revenue primarily by taking a fee on transactions, plus offering premium services like freelancer memberships and paid promotions. For example, the company has introduced advertising and subscription features for freelancers, which helped boost its “Ads & Monetization” revenue by 19% YoY in the latest quartertipranks.com. This diversification into new revenue streams complements its core service fees. Upwork’s target market spans from small businesses and entrepreneurs to mid-size and enterprise companies seeking flexible talent. Historically strongest with startups and SMBs, Upwork in recent years has pushed “upmarket” – courting larger corporate clients who can drive higher spend. In 2023 the company even created an enterprise services subsidiary called “Lifted” to deliver more hands-on solutions for big firms managing contingent workforcestipranks.com. This is part of a broader strategic shift to embed Upwork’s marketplace into the workflows of major organizations, alongside its self-service marketplace for smaller clients.