AB InBev snaps up Live Nation UK beer deal, putting Budweiser and Stella Artois in the festival spotlight
LONDON, Jan 26, 2026, 09:19 GMT AB InBev has secured an exclusive deal with Live Nation in the UK, bringing its beer and cider brands to the promoter’s festivals, venues, and outdoor events, the companies announced. The partnership covers over 20 festivals and every Academy Music Group venue. (Live Nation Newsroom) Timing is crucial since live events remain one of the rare spots where drink brands can truly own the space. Festival season is still months off, yet sponsors secure their spots well in advance, knowing it’s the bar queues that drive the revenue. AB InBev is doubling down on