2025’s Most Popular Men’s and Women’s Watches – Luxury Icons, Smartwatch Superstars, Fashion Favorites & Affordable Gems
Swiss watch exports hit a record CHF 26.7 billion in 2023. Rolex surpassed CHF 10 billion in annual revenue, selling about 1.24 million watches and capturing 30% of the market. The Big Four brands account for nearly 44% of Swiss watch market value. Smartwatches reached 455 million users worldwide, with Apple holding a 21% share.
