P&G stock rises after Crest toothpaste label deal in Texas puts PG back in focus

Procter & Gamble stock rose 2.4% to $141.38 on Thursday, after swinging between $137.81 and $141.78, as investors weighed a Texas agreement over Crest children’s toothpaste labeling. Texas Attorney General Ken Paxton said Kid’s Crest packaging and marketing must “clearly depict the appropriate amount” of toothpaste for children, and P&G said it was “fully committed” to safe products as it “voluntarily” changes its artwork. A statement from Paxton’s office noted the roll-out began Jan. 1 and requires five years of compliance; Colgate-Palmolive reached a similar agreement in September, and a private lawsuit over Kid’s Crest labels survived a bid to dismiss it in federal court. Reuters