Snap Inc. Targets Health Ad Dollars With New Snapchat Study as Pressure Builds
Snap Inc. released research showing 59% of surveyed Snapchat users changed real-world health behavior after seeing health content on the app. The study comes as Snap seeks more healthcare ad spending amid competition from Meta and TikTok. Snap reported Q4 revenue of $1.72 billion, up 10%, and 474 million daily users. Activist investor Irenic Capital urged cost cuts and a rethink of Snap’s smart-glasses unit.