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Category: Search Engines

AI Search Wars: How Google, ChatGPT & Others Are Reinventing Search in 2025

Google’s Search Generative Experience (SGE) uses AI Overviews to present synthesized facts with source links at the top, and in 2025 Google launched AI Mode for follow-up questions powered by Gemini that runs hundreds of sub-queries per query. Microsoft Bing integrated GPT-4 into search to create Bing Chat, with Nadella declaring that AI will fundamentally…
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Google Search’s 2025 Revolution: AI Breakthroughs, Controversies, and the Future of Search

Google launched the Search Generative Experience (SGE) in May 2023, an AI-driven results format that places an AI-generated snapshot at the top of the page using PaLM-era models and later Gemini. Google introduced the Knowledge Graph in 2012, a semantic database powering knowledge panels with over 500 billion facts about more than 5 billion entities.…
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