Google’s March 2024 Core Update targeted unhelpful, unoriginal content and spam, with Google reporting a 45% reduction in low-quality, repetitive content in search results. In March 2024, INP (Interaction to Next Paint) replaced FID as Google’s Core Web Vitals metric, with targets like LCP under 2.5 seconds, CLS under 0.1, and INP under 200 milliseconds.…
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AI accelerates content creation and optimization with tools like Jasper and OpenAI’s GPT-4, producing first drafts from outlines in minutes. By late 2024, around 15–20% of Google searches included AI-generated overview answers, changing how traffic is captured. In 2025, ChatGPT’s website became the fifth-most-visited site globally, with about 5 billion visits per month. Despite AI…
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In 2025, the global SEO services market is projected at $106.9 billion, up 18% from $90.3 billion in 2024. The global SEO software market is about $84.9 billion in 2025 and is forecast to reach $265.9 billion by 2034, a 13.5% CAGR. Together, the SEO services and software segments exceed $150 billion worldwide in 2025.…
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From March 13–27, 2025, Google rolled out a broad Core Update focused on relevance, quality and user intent. In 2024 Google released four confirmed core updates (March, August, November, December), with the December update rolling out in six days—the fastest on record. Google’s 2024 spam updates targeted keyword spam, malicious content, and link schemes, with…
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