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Category: Social Media

Shark Tank Billionaire’s Blunt Message to Gen Z: “Get Off TikTok and Learn Real Skills”

Daniel Lubetzky, founder of KIND Snacks, sold the company to Mars Incorporated in 2020 for about $5 billion. Lubetzky is a guest investor on ABC’s Shark Tank and is known for promoting purpose-driven business. He argues that a four-year college degree is not mandatory and claims universities have failed to teach critical thinking and a…
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The 2025–2026 Content Monetization Gold Rush: How Creators Are Cashing In Across Every Platform

The global creator economy is valued at about $156 billion today and is projected to exceed $500 billion by 2030, growing at roughly 22.5% annually. More than 50 million people worldwide identify as creators, with annual growth of about 10–20%. YouTube pays creators 55% of ad revenue, with ad RPMs typically ranging from $1.61 to…
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Inside YouTube’s 2025 Empire: Ads, Algorithms, and the Fight for Video Dominance

In Q4 2024, YouTube’s advertising sales reached $10.5 billion, up from $9.2 billion in Q4 2023, boosted by U.S. midterm spending. Analysts estimated YouTube’s 2024 ad revenues at $35–36 billion, about 13–14% of Alphabet’s total ad intake, with some valuing YouTube at roughly $550 billion as a standalone enterprise. As of 2025, YouTube Premium and…
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Creator Economy & Social Platforms Report (June–July 2025)

In June 2025, YouTube rolled out a wave of features around VidCon, including new audience segments “New,” “Casual,” and “Regular” viewers. The YouTube Community Tab became available to all channels and now lets fans post from mobile. YouTube Shorts gained shopping stickers globally with tests showing 40% higher product click-through in the U.S. YouTube reports…
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