Spotify stock jumps as Goldman turns bullish and Spotify pushes new AI “Prompted Playlist”
New York, Jan 23, 2026, 14:37 (EST) — Regular session Shares of Spotify Technology S.A. jumped on Friday, pushing higher in afternoon trading following a rating upgrade from Goldman Sachs. The stock gained roughly 2.8%, reaching $512.71. This move is crucial as Spotify faces a critical period where investors will judge two key factors: if the price hikes hold, and if new features boost engagement enough to protect margins. The stock has struggled to gain traction following a tough run for many growth stocks. Goldman analyst Eric Sheridan upgraded Spotify to “Buy,” though he trimmed his price target to $700