New York, Feb 7, 2026, 05:49 EST — The session wrapped up with markets closed.
Coca-Cola (KO) plans to phase out its frozen offerings—including the Minute Maid frozen brand—in the U.S. and Canada starting in the first quarter of 2026. The stock gained 0.7% on Friday, ending the session at $79.03 after seeing a range from $77.92 to $79.19.
U.S. markets are closed for the weekend, leaving traders focused on the clock. Coca-Cola will kick off its fourth-quarter 2025 earnings call at 8:30 a.m. ET on Feb. 10, before the bell. The company’s slot at the Consumer Analyst Group of New York (CAGNY) conference comes up a week later, Feb. 17, at 10:00 a.m. ET.
Shares held steady in the run-up, tacking on 1.5% Thursday to close at $78.51 — marking a six-day winning streak. That came even as the broader indices dropped, according to MarketWatch data.
Coca-Cola plans to exit the frozen can business as shoppers shift toward fresher products, with the company anticipating its frozen concentrates will disappear from shelves by April. Any remaining stock will be sold off until it’s gone. Over the 52 weeks ending Jan. 24, U.S. frozen beverage sales dropped almost 8%, NielsenIQ figures show, as reported by the AP.
This week, the company reported insider activity: CEO James Quincey exercised stock options and sold 337,824 shares, with a weighted average price at $77.0996, according to a Feb. 5 Form 4. The transaction ran through a Rule 10b5-1 plan, which lets executives lock in trades ahead of time.
RBC Capital stuck with its Outperform rating on Coca-Cola, reiterating a $78 price target just before the report. The firm also pointed out that changes in “selling days”—the actual days each quarter available to book revenue—could throw off quarterly comparisons through 2026. Investing.com
On Tuesday, attention turns to trading volume and how fast prices tick up, with a particular eye on North America. Margins are closely tied to costs for inputs like sweeteners, aluminum, and PET resin, plus whatever headwinds or tailwinds come from currency swings—stronger or weaker dollar, either can bite or boost.
Coke edged higher Friday as the broader market rallied, with the S&P 500 climbing close to 2% and the Dow advancing 2.5%, according to MarketWatch data. PepsiCo shares picked up 1.8%, while Keurig Dr Pepper tacked on 1.4%.
Still, things can unravel quickly. If volumes fall short or 2026 guidance strikes a cautious tone, the stock’s latest gains might come under pressure. Plus, moves like the frozen exit may stir up messy shelf and supply issues in the short run.
Investors are looking ahead to the earnings call scheduled for Feb. 10 at 8:30 a.m. ET, with the CAGNY presentation following on Feb. 17 at 10:00 a.m. ET, per the company’s investor calendar.
