NEW YORK, Feb 5, 2026, 14:59 ET — Regular session
Coca-Cola shares climbed roughly 1.7% on Thursday, defying a softer U.S. market as investors sought refuge in defensive consumer staples. Jefferies boosted its price target ahead of the company’s earnings next week. The stock gained $1.30 to $78.65 in afternoon trading.
This move is significant as Coca-Cola prepares to update investors on pricing, demand, and its 2026 outlook in just a few days — a key indicator for other packaged food and beverage companies in a volatile market.
Wall Street’s tech-driven selloff has driven funds into stocks with steadier cash flows, as investors reassess how much they’re willing to pay for firms ramping up AI spending. (Reuters)
Market internals show a clear rotation, as investors pull back from technology and move toward value sectors like consumer staples, energy, and industrials, Reuters noted earlier. (Reuters)
Jefferies bumped up its price target on Coca-Cola to $88 from $84 while maintaining a “Buy” rating, MT Newswires reported Wednesday. (MarketScreener)
UBS analyst Peter Grom stuck with his “Buy” rating and $82 price target this week, forecasting “another quarter of +MSD organic growth” — that is, mid-single-digit growth excluding currency and acquisitions. Early guidance suggests “another on-algorithm year ahead,” roughly in line with the company’s long-term model. UBS did caution on valuation, noting the shares currently trade at a premium to other large-cap multinationals. (Investing)
Coca-Cola will release its fourth-quarter and full-year 2025 earnings on Feb. 10 before the New York Stock Exchange opens. The company will hold an investor call at 8:30 a.m. ET that day. Then, on Feb. 17, CEO-elect Henrique Braun and CFO John Murphy are set to present at the CAGNY conference in Orlando. (The Coca-Cola Company)
Braun will assume the CEO role on March 31, as James Quincey steps into the executive chairman position, the company announced. Braun pledged to keep driving the momentum behind Coca-Cola’s bottling operations. (Reuters)
A separate filing revealed Quincey exercised options and offloaded 337,824 shares on Feb. 3, fetching a weighted average price of $77.0996 per share—roughly $26 million in proceeds. The Form 4 noted the transaction followed a prearranged Rule 10b5-1 plan, allowing trades to be set ahead of time. (SEC)
That said, Coca-Cola’s defensive appeal could quickly diminish if next week’s update reveals softer volumes, increased promotions, or a harsher currency environment than anticipated. A conservative 2026 outlook would challenge just how much premium the market assigns to its perceived “safety.”
The stock’s next key dates are the earnings report and conference call on Feb. 10, with management set to appear at CAGNY on Feb. 17. (The Coca-Cola Company)
