NEW YORK, December 29, 2025, 12:31 ET — Regular session
- Coupang shares rose modestly after it unveiled a 1.69 trillion won ($1.18 billion) customer voucher plan tied to a data leak.
- The plan covers 33.7 million accounts and starts rolling out vouchers from Jan. 15, the company said.
- South Korea’s parliament is set to hold two days of hearings on the breach starting Dec. 30.
Coupang Inc (CPNG.N) shares were up 0.7% at $24.45 in midday New York trading on Monday after the company announced a 1.69 trillion won ($1.18 billion) compensation plan following a data leak.
The plan puts costs and political scrutiny back in focus for investors, with South Korean lawmakers due to open two days of hearings on the breach this week.
For context, Coupang posted net income of $95 million in its most recent reported quarter. Investors are now looking for clarity on how the voucher program and any regulatory penalties might flow through earnings.
Coupang said it will issue vouchers worth 50,000 won (about $35) to holders of 33.7 million customer accounts, with distribution starting Jan. 15. The company said the plan applies to both WOW members — its paid subscription program — and non-members.
Harold Rogers, interim CEO of Coupang Corp, said: “We have prepared a compensation plan as part of taking responsible action for our customers.” Coupang, Inc.
The offer has drawn criticism because the compensation comes as vouchers that can only be used on Coupang’s own services. A lawmaker and a consumer group said the plan looked more like a marketing push than restitution, Reuters reported.
The voucher package follows a public apology on Sunday from founder and chairman Bom Kim, who pledged reforms and investments to prevent repeat incidents. Kim has declined to appear at parliamentary hearings scheduled for Tuesday and Wednesday, citing prior commitments, Reuters reported.
In a Form 8-K — a required filing used to disclose major events to U.S. regulators — Coupang said its wholly owned Korean subsidiary became aware of a cybersecurity incident involving unauthorized access to customer accounts on Nov. 18.
The filing said a former employee may have obtained names, phone numbers, delivery addresses and email addresses linked to up to 33 million customer accounts, along with certain order histories for a subset of affected accounts.
Coupang said no customer banking information, payment card data or login credentials were obtained, and it said operations were not materially disrupted. It added it could not reasonably estimate any losses tied to potential Korean regulatory penalties and warned it could face higher expenses including litigation and remediation.
Shares traded between $24.28 and $25.14 on Monday, underscoring how headline-driven the stock remains. The gain came as U.S. equities slipped, with the S&P 500 tracking ETF SPY down about 0.5% and the Nasdaq-100 proxy QQQ down about 0.7%.
Investors will watch the National Assembly hearings starting Dec. 30 for clues on the scope of any penalties and whether the compensation plan faces pressure to change.
Coupang has not announced a date for its next earnings report, but market calendars estimate it around Feb. 24. Any guidance on customer retention, cybersecurity spending and the financial impact of the vouchers is likely to be a key test for the stock.
