NEW YORK, January 1, 2026, 8:44 PM ET — Market closed.
- Trump Media & Technology Group (DJT) last closed up about 5% after unveiling a shareholder digital-token plan
- The company disclosed the token plan in an SEC filing and said more details are coming in the new year
- Trump Media also launched five Truth Social-branded ETFs this week under its Truth.Fi fintech push
Trump Media & Technology Group Corp shares climbed in the last regular session, closing up 5.4% at $13.25 on Dec. 31. U.S. markets were closed on Thursday for the New Year’s Day holiday. 1
The move put fresh attention on DJT’s strategy pivot, as the Truth Social parent leans harder into financial products to keep investors engaged and broaden revenue streams beyond its core social-media business.
It also comes at a moment when Washington has become more supportive of crypto firms, even as digital-asset prices have pulled back, leaving crypto-linked names sensitive to headlines and sentiment shifts, Reuters reported. 2
Trump Media said on Dec. 31 it plans to distribute a new digital token to shareholders in partnership with Crypto.com, using the Cronos blockchain. The company said each “ultimate beneficial owner” — the end investor holding shares through a broker — would be eligible for one token per whole DJT share, and said the tokens are not expected to be transferable or exchangeable for cash. Trump Media CEO Devin Nunes said, “We look forward to utilizing Crypto.com’s blockchain technology and improving regulatory clarity to implement this first-of-its kind token distribution.” 3
A filing showed Trump Media furnished the token announcement in a Form 8-K on Dec. 31. 4
In a separate Form 8-K dated Dec. 30, Trump Media furnished a release announcing five Truth Social-branded exchange-traded funds — ETFs, baskets of securities that trade like a stock — launched on the New York Stock Exchange under its Truth.Fi brand. The initial lineup includes TSSD, TSFN, TSIC, TSES and TSRS, and the company said it plans to roll out additional ETFs in 2026, including digital asset-based funds made available through Crypto.com’s broker-dealer, Foris Capital US LLC. 5
The bigger test is demand. ETF launches typically live or die on assets under management, and traders will watch early inflows, trading spreads and liquidity for evidence the products can scale beyond the initial publicity.
DJT’s latest rally still sits inside a wide trading band: the stock ranged from $12.82 to $13.80 in the last session, while its 52-week range spans roughly $10 to $43. 6
Unlike a cash dividend, the token’s value to shareholders depends on the company’s reward structure and on operational details such as how brokers handle eligibility, record dates and distribution mechanics.
Before the next session, traders will focus on the timeline — including any record date, the cutoff used to determine which holders qualify — and on whether the company provides more detail on token transferability, redemption limits and ongoing rewards.
Price action will also matter. After the recent move, DJT enters the first trading day of the new year near short-term highs, a setup that can amplify swings if momentum traders step in — or if enthusiasm fades.
Investors will also track early trading in the new Truth Social ETFs and any follow-up SEC filings that clarify product terms, risks and timing. For now, DJT remains a headline-driven trade tied to crypto sentiment, policy signals and company updates.
