London, Feb 10, 2026, 09:06 GMT — Regular session
Shares in Experian dropped 1.5% to 2,463 pence Tuesday morning in London, despite fresh purchases announced as part of the credit-data firm’s latest buyback effort. 1
The slide is notable, with shares still stuck around a one-year low after that steep retreat—investors are scrambling for signs of stability. On Tuesday, the stock touched 2,436 pence, a far cry from its 52-week peak of 4,101 pence, broker screens show. 2
Experian disclosed in a regulatory filing that it purchased 400,000 shares on the London Stock Exchange on Monday, using J.P. Morgan Securities as broker and paying an average price around 2,518.3 pence per share. With this latest buyback, the company has repurchased 2,447,231 shares since the programme began and now holds 56,683,651 shares in treasury. 3
On Jan. 30, the company rolled out a fresh $1 billion share buyback plan, while leaving its medium-term financial framework, capital allocation plans and dividend policy as they were. 4
Non-executive director Esther Lee picked up 10.398 American Depositary Receipts through an automatic dividend reinvestment at $34.18 apiece, according to a late Monday filing. Each ADR equals one ordinary share. The transaction appeared in a disclosure made to comply with UK rules obliging managers and related parties to report trades. 5
Experian rolled out a high-yield digital savings account on Monday through its Smart Money brand, pitching variable APYs that top out at 4.00% based on membership status. “We know saving is imperative for many people and this will help make it effortless,” said Sean Healey, general manager of digital products at Experian Consumer Services, in the release. 6
Shares have kept sliding. Since the Feb. 2 close, the stock’s dropped roughly 10%, recent trades show. Tuesday morning, shares hit the same low as the bottom of the 52-week range. 7
Buybacks might help support a stock’s price, though they’re hardly a panacea. If lending takes another hit, or pricing for data and analytics products comes under strain, those issues would probably outweigh the effect of daily buyback announcements.
