New York, Jan 14, 2026, 17:15 (EST) — After-hours.
Gold.com Inc shares were last down 4.4% at $39.82 in after-hours trading on Wednesday, after swinging between $42.71 and $39.10 in the session.
The drop came as bullion pushed deeper into uncharted territory. Spot gold was up 0.9% at $4,628.68 an ounce in afternoon U.S. trade after touching a record $4,641.40, while silver hit $92.23 before easing — moves traders tied to safe-haven demand (assets investors buy when they are nervous) and expectations the Federal Reserve will cut rates later this year. “All roads are leading to gold and silver,” said Alex Ebkarian, chief operating officer at Allegiance Gold. 1
That matters for Gold.com because its business sits on the traffic in metals — buying and selling bullion and coins, hedging exposure, and financing inventory. The same surge that pulls in customers can also raise the cost of carrying positions when markets get jumpy.
Other gold-linked plays were steadier. SPDR Gold Shares rose about 1%, while VanEck Gold Miners ETF gained 0.4%; Newmont and Agnico Eagle were down less than 1%.
Broader markets stayed risk-averse. Wall Street’s main indexes slipped for a second straight day as investors digested big-bank earnings and a pullback in tech, a backdrop that has helped keep bids under precious metals. 2
Gold’s speed has also revived talk of $5,000 an ounce. “Real assets come to the fore in the kind of environment we’re looking at,” said independent precious metals analyst Ross Norman, pointing to political and policy turbulence as a driver of the rush into metals. 3
Gold.com is the former A-Mark Precious Metals. A securities filing showed the company changed its name, shifted its listing to the New York Stock Exchange and adopted the ticker symbol “GOLD” in early December. 4
Earlier this month, Gold.com said it closed its acquisition of Monex Deposit Company on Jan. 2 and increased its ownership of UK retailer Atkinsons Bullion & Coins to 49.5%. “With the transaction now closed, we are pleased to officially welcome Monex to Gold.com and begin the integration,” CEO Greg Roberts said, while Monex CEO Michael Carabini said the companies would move “quickly into the integration phase.” 5
But the plumbing is getting stressed. CME Group has said it will adjust margin settings for precious metals to address volatility, and “investors should prepare for sharp countermoves within this high-volatility environment,” said Hugo Pascal, a precious metals trader at InProved. 6
A pullback in rate-cut expectations — or a cooling in geopolitical tensions — is the obvious downside scenario for gold, and it can hit retail activity fast when prices stop running. For Gold.com, another risk is that higher volatility lifts hedging and funding costs even if top-line volumes look healthy.
Next up is the Fed’s Jan. 27-28 policy meeting, which traders expect to shape the next leg in rates and the dollar — both big inputs for gold. Gold.com also plans to ring the NYSE opening bell on Jan. 27, a date that could bring a fresh burst of attention to the newly rebranded stock. 7
