NEW YORK, December 31, 2025, 05:54 ET — Premarket
- Gold.com (GOLD) was indicated unchanged at $33.45 before the open.
- Gold slipped on the final trading day of 2025 after a volatile two-day swing.
- Investors are watching Fed rate signals and Gold.com’s next earnings update expected in early February.
Gold.com, Inc. (GOLD) shares were flat at $33.45 in premarket trading on Wednesday, in line with the prior close. The stock has traded between $19.39 and $35.71 over the past 52 weeks. 1
The quiet start comes at a moment when precious metals are easing into year-end after a blistering run. That matters now because Gold.com is often treated by traders as a read-through on physical precious-metals demand.
Gold.com sells bullion and coins through wholesale and direct-to-consumer outlets, so big price swings can change buying patterns and trading volumes. Year-end portfolio rebalancing has also kept moves choppy across metals-linked assets.
Spot gold was down 0.4% at $4,329.12 an ounce, while U.S. gold futures for February fell 1% to $4,340.90. Bullion is still up more than 60% in 2025 after hitting a record $4,549.71 on Friday, and Ilya Spivak, head of global macro at Tastylive, said prices could test $5,000 in early 2026. Analysts also flagged U.S. rate cuts, central bank buying and flows into bullion-backed exchange-traded funds (ETFs) — funds that hold gold and trade like stocks — as key supports. 2
Gold rebounded on Tuesday after Monday’s sharp drop, with spot prices up 0.8% at $4,364.70. “Things have stabilised somewhat today, the trade remains generally favourable,” said Peter Grant, vice president and senior metals strategist at Zaner Metals, after what he called extreme volatility. Federal Reserve minutes showed deep divisions over policy, and investors are looking to the Fed’s Jan. 27-28 meeting for fresh rate guidance — a key input for gold because it does not pay interest. 3
Gold.com has described itself as an alternative assets platform focused on precious metals and numismatics, or collectible coins, in recent corporate materials. 4
The company changed its name from A-Mark Precious Metals and transferred its listing to the New York Stock Exchange on Dec. 2, switching its ticker to GOLD from AMRK, an SEC filing showed. 5
Its investor relations site lists no press releases after the Dec. 2 NYSE debut, leaving bullion and macro headlines as the main near-term catalysts for the shares. 6
Nasdaq’s earnings calendar estimates the next results are due around Feb. 5. Investors will look for commentary on retail demand, wholesale volumes and how late-year metal volatility flowed through inventory and hedging costs. 7
At $33.45, the stock is about 6% below its 52-week high — a level traders may treat as near-term resistance, a price zone where selling often shows up. A push higher would likely need either renewed strength in bullion or a company-specific update.
Early trading on the last day of the year can be thin, which can widen bid-ask spreads — the gap between the best buy and sell prices — especially in smaller-cap names. That can amplify moves around the open even without fresh headlines.
