NEW YORK, January 3, 2026, 09:54 ET — Market closed
- Alphabet’s Class C shares (GOOG) ended Friday up about 0.5% at $315.32
- U.S. stocks started 2026 mixed as semiconductors rallied, while some megacap tech names slipped
- Next catalysts include the Jan. 9 jobs report, Jan. 13 CPI and Alphabet’s expected early-February earnings window
Alphabet Inc’s Class C shares (GOOG) closed up about 0.5% at $315.32 on Friday, the first session of 2026, giving the Google parent a market value of about $2.94 trillion. Alphabet’s Class A shares (GOOGL) gained about 0.7%.
The muted move matters because the first full week of January brings a heavy U.S. calendar that can reset expectations for interest rates — a key driver for high-valuation technology stocks. Fed funds futures, interest-rate contracts that reflect traders’ expectations, suggest little chance of a cut at the Fed’s late-January meeting but nearly a 50% chance of a quarter-point reduction in March, Reuters reported. Reuters
U.S. stocks began the year mixed on Friday, with the Dow and S&P 500 ending higher and the Nasdaq slightly lower as a rally in semiconductors offset declines in some heavyweight tech names, Reuters said. Joe Mazzola, head of trading and derivatives strategy at Charles Schwab, described a “buy the dip, sell the rip” mentality — Wall Street shorthand for buying pullbacks and selling sharp rebounds. Reuters
Alphabet’s stock tracked that broader risk appetite, with investors still weighing whether Big Tech can turn heavy spending on artificial intelligence into durable profit growth. Alphabet sits at the center of that debate because its advertising business and cloud unit are closely tied to corporate and consumer demand.
Before the next U.S. session on Monday, traders will turn to the January data slate: the Labor Department is set to publish the December employment report on Jan. 9, followed by the December consumer price index on Jan. 13. Bureau of Labor Statistics
The Federal Open Market Committee meets Jan. 27-28, with a press conference scheduled for Jan. 28, according to the Fed’s calendar.
Alphabet’s next quarterly report is expected in early February. Nasdaq and MarketBeat market calendars list Feb. 3 as an estimated earnings date after the close — meaning after the market shuts — though those dates are not company confirmation. Nasdaq
From a chart perspective, GOOG traded between $310.65 and $322.91 in Friday’s session and closed at $315.32, according to Yahoo Finance historical data. That range is likely to frame near-term trading as investors balance macro headlines against the next company update. Yahoo Finance
For Alphabet bulls, the next read-through will be whether ad demand holds up and cloud growth stays firm as customers spend on AI-related computing. For skeptics, the key question remains how quickly the company can translate AI investment into profit momentum.
Until then, GOOG is likely to keep taking its cues from the same forces driving megacap tech broadly: the direction of U.S. rates, the tone of economic data, and the early cadence of earnings season.
