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Home Depot stock: investor push over surveillance data puts HD back in focus ahead of earnings
17 January 2026
2 mins read

Home Depot stock: investor push over surveillance data puts HD back in focus ahead of earnings

New York, January 16, 2026, 21:15 ET — Market closed

  • Home Depot shares ended Friday roughly 0.3% higher, closing at $380.17. U.S. markets will be closed Monday for Martin Luther King Jr. Day.
  • A group of shareholders concerned with immigration enforcement and data privacy is urging Home Depot to reassess its relationship with surveillance provider Flock Safety and to reveal how the collected data is utilized.
  • This week, analysts at Truist and Morgan Stanley raised their price targets for Home Depot. The company’s next key event is its earnings report, set for Feb. 24.

Shares of Home Depot (HD.N) ticked up, closing at $380.17 on Friday. The move came as investors pushed the retailer to reassess its deal with surveillance company Flock Safety and clarify how store data is collected and shared with law enforcement.

Traders face a tricky timing issue as U.S. exchanges shut down Monday for Martin Luther King Jr. Day, delaying any immediate reaction until Tuesday’s open. This leaves the stock exposed to headline risk without a full session to properly absorb it.

Investors remain caught up in gauging home-improvement demand as builder sentiment dipped again in January. Existing-home sales showed signs of activity late last year, painting a mixed picture for the retailer dependent on housing turnover and major projects.

Zevin Asset Management is leading a group of investors urging Home Depot to evaluate and disclose risks linked to sharing data with third-party surveillance providers. Their shareholder proposal demands an “assessment of privacy and civil rights risks,” according to a document obtained by Reuters. Reuters

Home Depot confirmed it uses license-plate readers—cameras that capture vehicle plates—at certain stores, but insisted federal law enforcement does not have direct access to that data. Reuters revealed ICE agents have obtained Flock Safety data through local police to aid immigration probes.

On the Street, the latest analyst action took a different tack. Truist lifted its price target on Home Depot to $405 from $390, maintaining a Buy rating. The firm cited strong card data and holiday trends, adding that larger tax refunds might boost retail sales during typically slower months.

Lowe’s (LOW.N), Home Depot’s main listed rival, also ended just a bit higher, keeping the sector in line with the broader market ahead of the long weekend. The real driver remains rates and housing activity, not a single day’s stock moves.

Home Depot has cautioned investors against expecting a quick rebound in demand. Back in December, it forecasted fiscal 2026 sales and profit growth would come in below estimates. CFO Richard McPhail noted, “We believe that the pressures in housing will correct.” Reuters

Still, this latest flare-up poses a distinct risk. While shareholder proposals are usually nonbinding, the investor behind this one highlighted possible financial fallout from data breaches and new state privacy laws — along with reputational damage as immigration enforcement stays in the spotlight.

Macro factors might steer the next move after all. The Federal Reserve’s upcoming policy meeting, set for Jan. 27–28, has kept rate expectations front and center in housing-related trading for months.

Investors now have a clearer date to mark: Home Depot will report its fourth-quarter 2025 earnings on Feb. 24. The shareholder proposal is set to come up during the firm’s annual meeting in May.

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