NEW YORK, Jan 6, 2026, 20:59 EST — Market closed
- Shares closed up 2.1% after Truist began coverage with a buy rating and $739 target
- Most analysts remain positive on the stock, with a median target near $820
- Next watch: Jan. 16 dividend, Jan. 22 annual meeting, and an estimated late-February earnings date
Intuit Inc (INTU.O) shares rose 2.1% on Tuesday after Truist Securities began research coverage with a buy rating and a $739 price target, its forecast for where the stock could trade. The stock closed at $647.20.
The call lands ahead of the busiest stretch of the U.S. tax season, when demand for TurboTax and paid expert help can swing quarterly results. Investors are also sizing up whether Intuit can keep pushing more customers onto subscriptions and financial-technology services such as payments and lending.
The broader market offered a tailwind as the Dow and S&P 500 logged record closes, and traders are bracing for U.S. jobs data later this week that could reset expectations for Federal Reserve rate cuts. “We had new record highs today, and the momentum keeps building,” said Peter Cardillo, chief market economist at Spartan Capital Securities. Reuters
Truist said Intuit’s shift toward cloud subscriptions and fintech supports recurring revenue and expanding margins as it layers artificial intelligence into products like QuickBooks and Credit Karma. Truist’s target implies about 17% upside from the prior close, while 26 of 32 brokerages rate the stock “buy” or higher and the median price target stands at $819.50, LSEG data showed.
Intuit traded between $627.72 and $649.24 on Tuesday, leaving it about 20% below the 52-week high of $813.70. The stock’s 52-week low is $532.65.
In November, Intuit reported first-quarter revenue of $3.89 billion and adjusted profit of $3.34 per share, excluding some items, both above estimates, and forecast second-quarter revenue growth of 14% to 15% for the period ending Jan. 31. Its adjusted earnings outlook of $3.63 to $3.68 per share missed analysts’ average estimate of $3.83.
Intuit also raised its quarterly dividend 15% to $1.20 a share, payable Jan. 16, and said $4.4 billion remained under its buyback program. “We are confident in delivering double-digit revenue growth and expanding margin this year,” finance chief Sandeep Aujla said.
But Intuit’s TurboTax and professional tax products are seasonal and typically generate minimal revenue early in its fiscal year, a filing showed, making the January-end quarter critical. A weaker-than-expected filing season would hit results just as investors have grown less forgiving of missed targets in growth stocks.
Intuit is scheduled to hold its annual stockholder meeting on Jan. 22 at 8 a.m. PST, according to its investor relations calendar. MarketBeat’s earnings calendar estimates the next results update for Feb. 24 after the market close, though Intuit has not confirmed the date.
