Intuit Inc. (NASDAQ: INTU) is back in the spotlight after a powerful fiscal Q1 earnings beat, a multi‑year $100M+ AI partnership with OpenAI, and fresh institutional buying – all against a backdrop of rich valuation and mixed sentiment on near‑term guidance.
Below is a detailed look at where Intuit stock stands as of December 4, 2025, including the latest news, earnings, analyst forecasts, and key risks for investors following INTU.
Intuit Stock Today: Price, Performance and Valuation
Share price and recent move
Based on recent historical data, Intuit shares traded between roughly $647 and $653 on Thursday, December 4, 2025, and closed around $650.40, on lighter-than-usual volume of about 290,000 shares. [1]
On Wednesday, December 3, the stock rose 1.90% to $647.68, marking a second straight day of gains and outperforming the S&P 500’s 0.30% rise and the Dow’s 0.86% climb. [2]
52-week range and drawdown
- 52-week range: Approximately $532.65 – $813.70. [3]
- The July 30, 2025 high of $813.70 still looms large: Intuit remains about 20% below that peak, even after the recent bounce. [4]
Market cap and valuation
Different data providers converge on a similar picture:
- Market cap: Roughly $180–182 billion as of early December 2025. [5]
- Trailing P/E: About 44–45x earnings. [6]
- Forward P/E: Around 28x based on analysts’ forward earnings estimates. [7]
- Dividend yield: Roughly 0.7–0.8%, in line with TradingView’s indicated 0.74% yield and Intuit’s higher dividend run‑rate. [8]
A recent Barchart column notes that Intuit’s year‑to‑date return (~7.6%) lags the S&P 500’s 13.2% gain, and that the stock sold off from above $800 in July while still trading at a premium to some valuation averages. [9]
In short: INTU is no longer at euphoric highs, but it’s still priced as a high‑quality, high‑growth franchise.
Q1 Fiscal 2026: Earnings Beat, Margin Expansion and a Bigger Dividend
On November 20, 2025, Intuit reported results for fiscal Q1 2026 (quarter ended October 31) – and they were strong. [10]
Headline numbers
According to Intuit’s official release and follow‑up analysis:
- Revenue:
- $3.885 billion, up 18% year over year. [11]
- Non‑GAAP EPS:
- $3.34, up about 34% vs. the prior year, and well ahead of the Zacks consensus estimate of $3.10. [12]
- GAAP EPS:
- $1.59, up 127% year over year. [13]
- GAAP operating income:
- Grew to $534 million, up 97%. [14]
- Non‑GAAP operating income:
- $1.26 billion, a 32% increase. [15]
Zacks summarized the quarter as an earnings and revenue beat driven by strong growth in its online ecosystem and consumer businesses, and noted that management reaffirmed full‑year guidance while emphasizing AI‑driven platform expansion. [16]
Segment performance
Intuit’s platform is built around four major brands: QuickBooks, TurboTax, Credit Karma and Mailchimp. The Q1 segment breakdown underscores how broad the growth is: [17]
- Global Business Solutions (GBS) – mostly QuickBooks and Mailchimp
- Revenue $3.0 billion, up 18%.
- Online Ecosystem revenue $2.4 billion, up 21%.
- Excluding Mailchimp, GBS revenue growth would have been ~20%, and Online Ecosystem ~25% – showing strength even without the email marketing acquisition.
- QuickBooks Online Accounting revenue grew 25%, helped by higher prices, customer growth and mix shift toward more feature‑rich tiers.
- Consumer – TurboTax & Credit Karma
- Consumer revenue $894 million, up 21%.
- Credit Karma revenue grew 27% to $651 million, driven by personal loans, credit cards and auto insurance.
- TurboTax revenue rose 6% to $198 million; ProTax revenue climbed 15%.
Management highlighted that AI is increasingly embedded across this ecosystem, calling Intuit’s platform a “system of intelligence” that combines proprietary data, AI and human experts to deliver personalized outcomes for consumers and small businesses. [18]
Capital returns: buybacks and a bigger dividend
The Q1 report also underlined Intuit’s shareholder‑return story: [19]
- Share repurchases: About $851 million of stock repurchased in the quarter; $4.4 billion remains on the buyback authorization.
- Dividend increase: The board approved a quarterly dividend of $1.20 per share, a 15% increase year over year. On an annualized basis, that’s $4.80 per share, consistent with a dividend yield around 0.7–0.8% at current prices.
Guidance and Growth Outlook for Fiscal 2026
Despite macro uncertainty and some Mailchimp‑related headwinds, Intuit reiterated full‑year fiscal 2026 guidance and issued Q2 projections that keep growth solidly in double digits. [20]
Q2 FY26 guidance (quarter ending January 31, 2026)
- Revenue growth: ~14–15% year over year. [21]
- GAAP EPS:$1.76–$1.81. [22]
- Non‑GAAP EPS:$3.63–$3.68. [23]
Some coverage, including Investor’s Business Daily, noted that the EPS midpoint for Q2 sits slightly below some Street estimates, even as the revenue outlook is a bit higher than consensus – helping explain why the stock initially dipped after the earnings release despite the beat. [24]
Full‑year FY26 guidance
Intuit reaffirmed these full‑year targets: [25]
- Revenue:$20.997–$21.186 billion, implying ~12–13% growth.
- GAAP operating income:$5.78–$5.86 billion (about 17–19% growth).
- Non‑GAAP operating income:$8.61–$8.69 billion (roughly 14–15% growth).
- GAAP EPS:$15.49–$15.69, up 13–15%.
- Non‑GAAP EPS:$22.98–$23.18, up 14–15%.
At today’s share price around the mid‑$600s, that guidance implies a forward P/E in the high‑20s, reinforcing the narrative that the stock is priced for ongoing double‑digit growth and high margins rather than a value turnaround.
AI at the Center: The $100M+ OpenAI Partnership
The biggest strategic headline around Intuit in November was its multi‑year partnership with OpenAI.
Deal structure and scope
On November 18, 2025, Intuit announced a $100M+ multi‑year agreement with OpenAI to deepen the integration of frontier AI models into its financial platform. [26]
Key points from Intuit’s IR release, OpenAI’s blog and media coverage:
- The partnership will embed Intuit experiences directly inside ChatGPT, allowing users to access TurboTax, QuickBooks, Credit Karma and other tools through conversational interfaces. [27]
- OpenAI’s large language models will power richer AI agents for tax, cash‑flow, credit and marketing decisions, while Intuit contributes its AI‑driven expert platform and vast financial data from its roughly 100 million customers. [28]
- Reuters and other outlets peg the deal’s value at over $100 million, with expectations that the collaboration will increase engagement and help Intuit acquire new users despite prior guidance cuts tied to Mailchimp’s weaker performance. [29]
A Barchart analysis frames the partnership as “full integration with ChatGPT,” arguing that this could turn what might have been a competitive threat from AI into a distribution and engagement tailwind for Intuit, especially across TurboTax and QuickBooks. [30]
Strategic Branding and Data Plays: LA28 and SMB MediaLabs
Beyond core software and AI, Intuit is working on brand visibility and new data‑driven revenue streams.
LA28 Olympic & Paralympic Games partnership
In late November, Zacks reported that Intuit will serve as a Founding Partner in the financial management software category for the Los Angeles 2028 Olympic and Paralympic Games (LA28). [31]
Highlights:
- Intuit will keep the Intuit Dome name during the Olympics – the first time commercial venue names are retained in Olympic history.
- The Intuit Dome will host five‑on‑five men’s and women’s basketball for LA28. [32]
- Intuit plans to offer financial‑education programs and free TurboTax services for select Team USA athletes, tying marketing exposure directly to its products. [33]
This partnership broadens Intuit’s brand reach and aligns with its mission to “power prosperity,” but it also reinforces the platform’s credibility with consumers and small businesses.
SMB MediaLabs and The Trade Desk
Zacks also highlighted a strategic partnership with The Trade Desk, under which Intuit’s SMB MediaLabs audience segments become available on The Trade Desk’s platform. [34]
Key implications:
- Advertisers can tap into Intuit’s first‑party, de‑identified data on millions of small and mid‑sized businesses, targeting decision‑makers more efficiently across channels like connected TV, audio and digital out‑of‑home. [35]
- Intuit, in turn, adds a new high‑margin revenue stream by monetizing the data exhaust from its SMB ecosystem while retaining privacy safeguards. [36]
Taken together, the OpenAI collaboration, LA28 sponsorship and SMB MediaLabs initiative point toward a strategy that uses Intuit’s data and brand to extend the business beyond pure software subscriptions.
Institutional Flows and Ownership
Institutional investors continue to play a dominant role in INTU.
- A MarketBeat piece on December 4 reports that Guggenheim Capital LLC increased its stake by 26.7%, adding 14,480 shares to reach 68,730 shares valued at about $54.1 million. [37]
- The same report notes that:
- Around 83.7% of Intuit’s shares are held by institutions.
- Insiders own roughly 2.5% of the stock and have sold a modest 1,836 shares in the last 90 days. [38]
- MarketBeat’s broader institutional data lists Vanguard, State Street, Price T. Rowe, Geode, Norges Bank, Wellington and Invesco among the largest holders. [39]
This heavy institutional presence typically signals strong long‑term conviction but can also amplify moves if large funds rotate out.
What Wall Street Thinks: Ratings, Price Targets and Narrative
Consensus ratings and targets
Different aggregators show slightly different numbers, but they tell a consistent story: Wall Street is still broadly bullish on Intuit.
- MarketBeat:
- 28 analysts tracked over the past 12 months.
- Overall consensus rating: “Moderate Buy”.
- Breakdown: 1 Sell, 4 Hold, 22 Buy, 1 Strong Buy. [40]
- Average 12‑month price target:$798.20, implying about 20–21% upside from a price near $661 at the time of calculation. [41]
- Target range: low $530, high $900. [42]
- StockAnalysis.com:
- 18 analysts; consensus rating: “Strong Buy.”
- Average target: about $811.72, implying roughly 22–23% upside from their reference price. [43]
- Zacks price‑target page:
- Survey of 24 analysts with an average target around $831.29 and a low estimate of $670. [44]
Recent target changes after Q1 and the OpenAI deal
MarketBeat’s history shows a cluster of target revisions in late November as analysts digested Q1 results and the OpenAI partnership: [45]
- Daiwa Capital Markets: Raised target from $770 to $800 (Buy).
- BMO Capital Markets: Trimmed from $870 to $810 (Outperform).
- Wolfe Research: Cut from $900 to $870.
- Wells Fargo: Lowered from $880 to $840 while keeping an Overweight rating.
- RBC Capital Markets: Reiterated Outperform with an $850 target.
The pattern is clear: no broad downgrade in ratings, but incremental trims to targets as analysts recalibrate for slightly softer near‑term Mailchimp and TurboTax trends and the stock’s already elevated valuation.
Barchart and hedge‑fund commentary
Barchart’s OpenAI‑focused article summarises a bullish case with a few caveats: [46]
- The OpenAI integration is seen as a major growth opportunity, pulling ChatGPT’s vast user base toward Intuit’s products.
- Yet the author argues that Intuit’s valuation is still stretched relative to some historical metrics, even after a 20% pullback from the July highs.
- They cite mean analyst targets around $835, with a street‑high of $971, implying ~24–40% upside, and note that 19 of 28 analysts rate the stock “Strong Buy” in their framework. [47]
Separate hedge‑fund letters covered by Insider Monkey and others point to a similar theme:
- Q1 results were “strong,” but forward guidance and Mailchimp drag led to short‑term pressure on the shares. [48]
- Long‑only growth managers highlight Intuit’s recurring revenue model, AI‑first strategy and ecosystem synergies as reasons to stay invested despite volatility. [49]
Key Bull Points for Intuit Stock
From recent coverage, investor letters and company filings, the bullish thesis on Intuit today centers on:
- AI‑Powered Platform With Deep Data Moats
Intuit has decades of financial data from millions of small businesses and consumers. Coupled with its own AI systems and now OpenAI’s models, this data underpins an “expert platform” that’s hard for rivals to replicate. [50] - Broad, Sticky Ecosystem
QuickBooks dominates small‑business accounting; TurboTax is a top consumer tax brand; Credit Karma and Mailchimp add marketing and personal finance layers. A recent bull case compiled by Insider Monkey highlights fiscal 2025 revenue of ~$18.8B with ~20.6% operating margins and high growth across TurboTax Live, QuickBooks Online and Credit Karma – reinforcing the idea of a durable, high‑margin platform. [51] - Consistent Double‑Digit Growth and Strong Cash Flow
The Q1 FY26 beat and 12–13% revenue growth guidance suggest that mid‑teens EPS growth remains realistic, even after price hikes and macro headwinds. [52] - Capital Returns
Intuit is combining aggressive buybacks (billions authorized) with a rising dividend, signaling confidence in long‑term cash generation. [53] - Brand and Distribution Upside
The LA28 partnership, SMB MediaLabs expansion and ChatGPT distribution through OpenAI give Intuit multiple levers to broaden reach and monetization beyond the traditional software channel. [54]
Key Risks and Bear Arguments
The recent sell‑off from the July highs, plus cautious tone in some research, reflects real risks:
- Premium Valuation
Even after the pullback, INTU trades around 44–45x trailing earnings and roughly 28x forward earnings, plus a rich price‑to‑sales multiple relative to many software names. [55]- Some commentators argue that the stock ran ahead of fundamentals and is now normalizing, not yet “cheap.” [56]
- Mailchimp and TurboTax Headwinds
Barchart and recent fund letters highlight Mailchimp softness (lower retention and revenue) and TurboTax user pressure from expanding free‑filing options as sources of concern. [57] - Regulatory and Reputational Risk
In January 2024, the U.S. Federal Trade Commission concluded that Intuit’s TurboTax “free” advertising was deceptive and issued a final order restricting how the company can market “free” products and requiring clearer disclosures. [58]- While the case is now behind the company, ongoing compliance obligations and heightened scrutiny remain overhangs for the tax segment.
- Competition and AI Disruption
Intuit faces pressure from traditional rivals and new AI‑native players in accounting, personal finance and tax prep. The OpenAI partnership helps, but also underlines how quickly AI capabilities are becoming table stakes in fintech. [59] - Macro Sensitivity
As a high‑multiple growth stock tied to small‑business formation, consumer spending and credit markets, Intuit could be hit hard if macro conditions or risk appetite deteriorate, even if fundamentals remain solid.
Bottom Line: How INTU Looks on December 4, 2025
Pulling it all together:
- Fundamentals: Intuit just delivered an 18% revenue increase and 34% non‑GAAP EPS growth in Q1 FY26, with broad strength across QuickBooks, TurboTax and Credit Karma and a reaffirmed full‑year guide for low‑teens revenue and mid‑teens EPS growth. [60]
- Strategy: The company is leaning hard into AI, cemented by a $100M+ multi‑year OpenAI partnership and a push to embed financial agents into ChatGPT – while also monetizing first‑party SMB data via SMB MediaLabs and building global brand equity through LA28. [61]
- Sentiment and valuation: The stock has pulled back ~20% from its 2025 high, but still trades at a premium multiple. Wall Street remains broadly positive, with consensus targets suggesting roughly 20–25% upside over the next 12 months, but several firms have trimmed price targets after earnings and the Mailchimp slowdown. [62]
- Ownership: Institutions control more than 80% of the float, and recent 13F data shows continued accumulation from major investors like Guggenheim, even as a handful of insiders take small profits. [63]
For investors tracking INTU on December 4, 2025, the story is less about whether Intuit is a good business – the earnings and margins answer that clearly – and more about how much growth you’re willing to pay for in a world where AI, regulation and competition are all accelerating.
Important note:
This article is for informational and educational purposes only and does not constitute financial advice, investment recommendation, or a solicitation to buy or sell any security. Stock markets involve risk, including loss of principal. Always do your own research or consult a licensed financial advisor before making investment decisions.
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