NEW YORK, January 1, 2026, 16:15 ET — Market closed
- Intuit shares last closed down about 1.1% at $662.42; U.S. markets are shut for New Year’s Day.
- A Form 4 filing showed director and co-founder Scott Cook sold 75,000 Intuit shares under a pre-arranged trading plan.
- Focus turns to tax-season demand signals, upcoming U.S. data next week, and Intuit’s next earnings timing later in February.
Intuit Inc. shares ended the final trading session of 2025 lower, as a regulatory filing showed director and co-founder Scott Cook sold about $50 million worth of stock under a pre-arranged plan.
U.S. stock markets are closed on Thursday for New Year’s Day, leaving investors to take cues from Wednesday’s close and fresh filings.
The disclosure matters now because money managers typically reset positions at the turn of the year, and Intuit is heading into the heart of U.S. tax season, when demand for TurboTax can move expectations quickly.
Insider transactions also attract attention after a pullback: Intuit finished Wednesday about 18.6% below its 52-week high set in late July, according to market data.
Intuit last closed at $662.42, down about 1.1% on Wednesday, on a session when the broader market fell as well. The S&P 500 lost 0.74% and the Dow fell 0.63%, MarketWatch data showed.
A Form 4 filing — a U.S. disclosure insiders use to report stock trades — showed Cook sold 75,000 shares on Dec. 30 at weighted average prices ranging from about $669 to $674. Based on the prices listed in the filing, the transactions totaled about $50.4 million.
The filing said the sales were executed through a family trust under a Rule 10b5-1 plan adopted on Sept. 3. Such plans are set up in advance to schedule trades and reduce the appearance of trading on non-public information.
After the reported sales, Cook beneficially owned about 5.67 million shares indirectly through the trust, the filing showed.
Intuit sells tax-preparation software TurboTax, personal-finance and credit products through Credit Karma, and small-business accounting tools including QuickBooks.
Investors’ next fundamental read is likely to come with Intuit’s results for the quarter ending Jan. 31. In its last update, the company forecast second-quarter revenue growth of about 14% to 15% and reiterated its full-year outlook, with finance chief Sandeep Aujla saying the company was “confident” in delivering double-digit revenue growth. Reuters+1
On the chart, Intuit is hovering near its 50-day moving average around $661, while sitting below the 200-day moving average near $682, according to Barchart calculations — levels traders often treat as near-term support or resistance.
Before the next session, markets reopen on Friday, Jan. 2 after the holiday closure. Traders will also watch early-January U.S. data that can swing rate expectations and high-multiple software stocks, including the ISM manufacturing report due Monday, Jan. 5.
The U.S. employment report for December 2025 is scheduled for Friday, Jan. 9, according to the Bureau of Labor Statistics, another potential catalyst for Treasury yields and growth-stock sentiment.
For Intuit specifically, market calendars currently peg the next earnings release around late February, with some estimating Feb. 24, though the company has not announced a date. Investors will be looking for tax-season trends, small-business customer retention, and any update on margin targets.
