Intuit stock price rises into the weekend as tax season nears — what to watch for INTU
24 January 2026
1 min read

Intuit stock price rises into the weekend as tax season nears — what to watch for INTU

New York, January 23, 2026, 19:10 (EST) — After-hours

Intuit Inc shares climbed 2.97% to $563.97 on Friday, edging past the nearly flat S&P 500 finish. About 3.2 million shares changed hands, outpacing the stock’s 50-day average volume. Despite the jump, it remains roughly 31% below its 52-week high, according to MarketWatch data. 1

Timing is key as the IRS prepares to kick off the U.S. tax-filing season, a window that usually puts consumer tax software under the spotlight. The agency announced the 2026 filing season will begin Jan. 26 and flagged new rules in the One, Big, Beautiful Bill that could impact federal taxes, credits, and deductions. 2

Intuit’s TurboTax site notes that any returns finished before the IRS officially opens for submissions are held back until the agency starts processing. This bottleneck can funnel a surge of early filers into a tight timeframe once the IRS begins accepting returns. 3

Rival H&R Block dropped 1.43% on Friday to $40.04, lagging behind Intuit as filing season approaches, MarketWatch reported. 4

Intuit’s investor relations calendar includes webcast audio and presentation links for its annual stockholder meeting, set for Jan. 22 at 8 a.m. Pacific time. 5

Intuit announced on Jan. 15 that its upcoming meeting will be held virtually. CEO Sasan Goodarzi is set to review fiscal 2025 results and outline the company’s growth plans. The firm brands itself as a financial technology platform, covering TurboTax, Credit Karma, QuickBooks, and Mailchimp. 6

A potential snag for the trade is a chaotic filing season if the IRS grapples with staffing shortages and leadership changes amid major tax-law rollouts. Erin M. Collins, the National Taxpayer Advocate, flagged “risks to next year’s filing season” after the IRS workforce shrank by 26%, according to the Associated Press. 7

For Intuit, even a hint of delays or confusion can alter how people file—and what they’re ready to pay. It also affects call volume and support costs, details that quickly surface in their guidance.

After-hours trading kicks in once the market closes at 4 p.m., a time when liquidity tends to dry up and even small orders can sway prices.

Intuit’s upcoming earnings report is the next big event on the calendar, with Nasdaq indicating a Feb. 24 release. Investors will be keenly focused on management’s initial take on filing-season demand and whether recent tax-law changes are influencing how people file. 8

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