New York, February 6, 2026, 13:17 ET — Regular session underway
- Intuit shares climbed roughly 2%, reaching $443.45 in afternoon trading after hitting a high of $447.92 earlier.
- Software stocks are attempting to stabilize following a sharp AI-fueled selloff, even as Wall Street stages a broader rebound.
- Intuit’s quarterly report and outlook, set for Feb. 26, is the next major catalyst for investors.
Intuit Inc (INTU.O) shares climbed roughly 2% on Friday, following a widespread rebound on Wall Street after a tough week for tech stocks. The stock traded up 1.96% at $443.45 in early New York afternoon, peaking at $447.92 during the session. 1
The rebound arrives as investors sift through software stocks following a steep selloff sparked by concerns that new AI tools might undermine pricing power and growth. The S&P 500 software and services index has dropped about 13% in the past week and nearly 25% since its late-October high, according to a Reuters analysis. “Perhaps this is an overreaction, but the threat is real,” said James St. Aubin, chief investment officer at Ocean Park Asset Management. 2
On Thursday, Intuit announced that its TurboTax, Credit Karma, QuickBooks, and Mailchimp apps are now available inside ChatGPT for logged-in users across free and paid plans in the U.S., both on web and mobile. The company emphasized that customer data remains confined to Intuit’s apps and won’t feed into training foundation models. CTO Alex Balazs highlighted the partnership’s potential to “give consumers and businesses the financial advantage.” Meanwhile, OpenAI noted Intuit as an early adopter of Frontier, its platform for creating and managing “AI agents” — software that performs tasks beyond simply answering questions. 3
Intuit’s investor relations site on Wednesday spotlighted a Mailchimp report on marketing sign-ups, noting that 39% of Gen Z consumers expect brands to comply with privacy laws, compared to just 19% of baby boomers. “The opt-in stands out as one of the few moments,” said Mailchimp product manager Matt Cimino. 4
Investors are eyeing Intuit’s Q2 results set for Feb. 26, released after the market closes, with a conference call at 4:30 p.m. ET. Market watchers will zero in on demand trends in TurboTax and the small-business segment, while also tracking if AI-powered features are boosting retention and cross-selling in Credit Karma, QuickBooks, and Mailchimp. 5
Intuit is walking a fine line: it’s relying on its vast tax and small-business customer base, pushing AI to speed workflows, yet careful not to erode margins or relinquish control over customer data.
Yet those very AI tools boosting product loyalty might also cut switching costs if competitors roll out comparable automation. Regulators are keeping an eye on how chatbots handle consumer financial and tax data. If guidance on Feb. 26 turns cautious, expect shares to slip back toward this week’s lows.
Friday’s action puts Intuit amid a broader relief rally in U.S. stocks, though investors remain wary about corporate spending and earnings tied to the AI surge.
INTU faces its next big test on Feb. 26, when it reports results and updates its outlook. Investors will be watching closely for concrete proof that new AI distribution channels are driving revenue growth, not just increased usage.
