NEW YORK, January 4, 2026, 11:37 ET — Market closed
- Intuit shares fell about 5% on Friday, closing at $629.46 after swinging sharply intraday.
- A new SEC Form 4 disclosed a small sale by director and 10% owner Scott D. Cook under a pre-set trading plan.
- Investors now look to Intuit’s Jan. 9 dividend record date and its Jan. 22 annual meeting as near-term catalysts.
Intuit Inc (INTU) shares closed down about 5% on Friday at $629.46, a sharp underperformance as U.S. markets headed into the weekend. The stock opened at $660.58 and traded as low as $622.31 before recovering part of the loss.
The move matters now because Intuit is entering its seasonally important stretch tied to U.S. tax filing activity, when attention typically turns to demand for its TurboTax products and related services. A big one-day drop can also force investors to reassess positioning early in the year, especially in widely held software names.
With markets shut on Sunday, the focus shifts to whether the stock stabilizes when trading resumes on Monday, and whether near-term corporate calendar items pull fresh buyers off the sidelines.
The broader tape was mixed on Friday. The SPDR S&P 500 ETF rose 0.19% and the Dow-tracking DIA gained 0.63%, while the Invesco QQQ ETF dipped about 0.2%.
Some companies tied to tax preparation, payroll and back-office software also fell. H&R Block slipped about 2.2%, Paychex dropped roughly 3.2%, and ADP lost about 1.7%.
A regulatory filing published on Friday showed Intuit director and 10% owner Scott D. Cook sold 1,402 shares on Dec. 31 at $668.02, leaving 5,668,182 shares held indirectly through a family trust, the filing showed. 1
Form 4 filings are the disclosures corporate insiders use to report trades in company stock. The filing said the transaction was made under a Rule 10b5-1 plan — a pre-arranged trading program that can allow insiders to sell shares on a set schedule. 1
Investors will also be watching Intuit’s cash return to shareholders. A company filing shows Intuit’s board approved a $1.20-per-share cash dividend payable on Jan. 16 to shareholders of record as of Jan. 9. 2
Intuit last updated investors on Nov. 20, when it reported quarterly results and provided forward-looking guidance, the same filing showed. 2
But the sharp break on Friday underlines a basic risk for high-valued software stocks: sentiment can turn quickly, and weak follow-through on the next update can extend a selloff. Any signs of softer tax-season demand or slowing small-business spending would likely keep pressure on the shares.
From a trading perspective, Friday’s low near $622 is a level investors will monitor for support, while the prior close around $662 is a near-term hurdle if buyers return. A failure to hold recent lows when markets reopen could invite more selling.
Next up, investors will watch Intuit’s annual stockholder meeting on Jan. 22 and the approach of its next earnings report — which Nasdaq’s earnings calendar currently estimates around Feb. 24 — for clues on demand trends and management’s outlook. 3
