Shanghai, Jan 26, 2026, 03:10 GMT+8 — Premarket
- Shares closed Friday down 0.23% at 1,337 yuan, marking their ninth straight session of losses
- The stock hovers just above its 52-week low following a steady two-week slide
- On Monday, investors are focused on clues about holiday demand and the overall risk sentiment
Kweichow Moutai’s Shanghai-listed A shares start the new week stuck close to a one-year low, following a harsh stretch that has sidelined China’s top liquor brand.
The drop counts because Moutai signals the health of premium consumption. Investors eyeing the “safe” side of China’s consumer market typically kick off with this stock — but at the moment, they’re steering clear.
Its timing is tricky. With Lunar New Year demand looming, high-end baijiu — China’s grain spirit — faces a crucial test. Traders are scanning for signs that prices and channel orders remain steady.
Moutai ended Friday at 1,337 yuan, slipping 0.23% after hitting a low of 1,332.47 during the session. The stock has dropped in nine straight sessions, falling roughly 6% since January 12. Notably, turnover has increased amid the decline. 1
At Friday’s close, the shares hovered just 0.34% above their 52-week low of 1,332.47, which was hit that same day, according to Financial Times data. The stock’s 52-week high remains at 1,657.99, highlighting the steep drop it has endured. 2
The broader market offered little support late last week. China stocks finished mixed on Friday, with the blue-chip CSI300 slipping 0.5%, while the Shanghai Composite eked out a 0.3% gain. Investor sentiment was hit by tighter regulatory moves targeting speculative trading, according to a Reuters report. 3
Over the weekend, trade news resurfaced in the risk spotlight. Canadian Prime Minister Mark Carney affirmed Canada’s commitment to the USMCA, responding to U.S. President Donald Trump’s threat of 100% tariffs on Canadian goods if Canada struck a trade deal with China, Reuters reported. 4
Moutai holders have a straightforward question now: will buyers step in at these lows, or will funds continue to offload consumer stocks? Monday’s open should give the first clue.
There’s a clear risk here. Should holiday demand fall short of expectations, or if distributors hold back on restocking, prices could tumble fast in a sector that depends heavily on gifting and banquet sales.
Traders will keep an eye later this week for any fallout from wider policy signals on consumption and market conduct, factors that have repeatedly influenced sector rotations in China’s A-share market.
After Monday, investors will be eyeing the company’s next earnings report, set for April 17, per TradingView’s calendar. 5
