Shanghai, Jan 20, 2026, 04:41 CST — Premarket
- Kweichow Moutai Class A shares finished at 1,376 yuan, slipping 0.43%.
- The company issued a warning to consumers about fake links claiming to offer Feitian Moutai for 1,499 yuan.
- Traders are watching baijiu price quotes closely as the Lunar New Year demand season approaches.
Kweichow Moutai clarified that it has not authorized any entity to provide “enterprise direct supply” access or links related to 1,499-yuan Feitian Moutai subscriptions. The company warned these promotions might mislead consumers and pose fraud risks. It is cooperating with authorities and intends to seek legal action where necessary. (Com)
Moutai’s Class A shares on the Shanghai exchange (600519.SS) closed at 1,376 yuan, slipping 0.43%. The Shanghai benchmark added 0.29%, and the liquor sector climbed 0.74%, yet Wuliangye Yibin, Shanxi Fenjiu, and Luzhou Laojiao all posted declines, according to a Beijing Business Today report on Eastmoney. (Eastmoney)
Timing is crucial. Investors want to see if premium consumption is staying strong as the trade enters the critical pre-holiday stocking period.
Moutai, the benchmark for baijiu, China’s grain spirit, can spark sharp shifts in sentiment from even minor tweaks in pricing and distribution.
Sina Finance’s daily “Wine Price Neican” tracker reported that the combined price of 10 key baijiu brands dropped 35 yuan to 8,871 yuan on Jan. 19. Eight of the ten products saw declines that day. Feitian Moutai slipped 3 yuan, and iMoutai’s official sales price of 1,499 yuan per bottle is starting to weigh on the market average. (Com)
Moutai remains near the top of the A-share price leaderboard, keeping it visible even when gains are modest. On Jan. 19, Securities Times reported a record 222 A-shares closed above 100 yuan. Moutai’s 1,376-yuan close was second only to Cambricon-U. (Stcn)
The scam alert highlights just how chaotic trading official allocations becomes when bogus links spread. This kind of confusion distorts price signals and complicates efforts to gauge channel control from the outside.
Price pressure remains the key factor swinging investor sentiment. Securities Daily reported that third-party quotes put Feitian Moutai’s loose-bottle wholesale price at 1,540 yuan per bottle, down roughly 31% from early 2025. Cai Xuefei, an expert at the China Liquor Culture Brand Research Institute, pointed to weak consumption as a major strain on the sector. Zhu Danpeng, vice chairman of the Guangdong Food Safety Promotion Association, called baijiu price cuts an “irreversible” trend. Meanwhile, Shandong association official Ouyang Qianli said producers must focus on value-for-money products and rely more heavily on digital tools for channel management. (Com)
Traders will be watching to see if Moutai matches the sector’s moves after the open or continues to lag, particularly if daily price quotes keep slipping. When volume is light, the stock often acts like a referendum on consumer confidence.
New remarks from companies on sales contracts, distribution rules, or crackdowns on fake promotions could quickly shift short-term demand forecasts. Meanwhile, policy announcements affecting business entertainment budgets tend to send ripples across the sector.
The upcoming Spring Festival holiday on Feb. 17 is the next major milestone, traditionally boosting liquor sales through gifting and banquets. Investors will focus on distributor orders and daily price trackers leading up to the date to gauge if premium baijiu demand is settling. (Rmg)
