Key Facts:

• Lenovo’s Multi-Category AI Launch: At the IFA 2025 tech expo in Berlin, Lenovo unveiled a sweeping portfolio of AI-powered devices across its business, consumer, and mobile lineups news.lenovo.com. The new releases – from ThinkPad workstations and concept PCs to Legion gaming gear, Yoga tablets, and Motorola smartphones – embody Lenovo’s “Smarter AI for All” vision of integrating generative AI and hybrid intelligence into everyday tech news.lenovo.com varindia.com.
• AI for Business – Smarter PCs & Concepts: Lenovo introduced bold concept PCs for professionals, including the ThinkBook VertiFlex (a laptop with a rotatable 14-inch screen and AI-adaptive UI for seamless horizontal/vertical use) and the Lenovo Smart Motion stand (a motorized laptop dock with gesture control, voice commands, and face-tracking for ergonomic use) varindia.com varindia.com. In addition, Lenovo rolled out AI-ready ThinkPad workstations – led by the redesigned ThinkPad P16 Gen 3 mobile workstation featuring up to 24-core Intel Core Ultra CPUs with built-in NPUs for on-device AI processing news.lenovo.com techradar.com – alongside updated P1 Gen 8, P16v Gen 3, P16s Gen 4, and P14s Gen 6 models varindia.com. A new ThinkPad X9 “Aura” limited edition adds a Glacier White color option to one of Lenovo’s first Copilot+ AI-enhanced laptops varindia.com. Lenovo also launched a 39.7-inch ThinkVision P40wD-40 ultrawide monitor and a Thunderbolt 5 Smart Dock 7500, building a high-speed, multi-display workspace for power users varindia.com.
• AI for Consumers – Gaming & Creativity: For gamers, Lenovo debuted the Legion Go (8.8”, Gen 2) – a handheld Windows 11 gaming PC with detachable TrueStrike controllers, an 8.8-inch 144 Hz OLED display, and an upgraded battery for longer play varindia.com. The Legion lineup also gains a new Legion Pro 7 (16” AMD)gaming laptop and a LOQ Tower 26ADR10 desktop, plus three Legion Pro OLED monitors (32-inch and 27-inch models) that combine fast refresh rates with vibrant PureSight color quality varindia.com. A free update is coming to Legion Glasses VR goggles to enable 3D gameplay in 20+ titles news.lenovo.com. Beyond gaming, Lenovo introduced FlickLift, an AI-driven image editing tool for Yoga and IdeaPad PCs that can instantly sharpen images or remove backgrounds by simply hovering and “flicking” the cursor – streamlining content creation across apps varindia.com.
• AI-Powered Tablets – Yoga Tab & Idea Tab: Lenovo’s new Yoga Tab (11.1″ display) is a creative powerhouse tablet with a 3.2K PureSight Pro screen (144 Hz, 800 nits) and on-device hybrid AIfeatures news.lenovo.com news.lenovo.com. Equipped with a Snapdragon 8 Gen 3 chip and 20 TOPS AI engine, the Yoga Tab adapts to user input and can act as a “intelligent assistant” – generating text, refining ideas, translating info with voice commands (via Smart AI Input), and even providing real-time transcription and summaries with AI Live Transcript news.lenovo.com. Paired with the pressure-sensitive Lenovo Tab Pen Pro, it can use AI to turn sketches into images and perform Smart Capture of drawn elements news.lenovo.com news.lenovo.com. The Idea Tab Plus (12.1″) is a thin-and-light tablet geared for students and everyday users, featuring AI tools like Lenovo AI Notes (to tidy and summarize notes) and Circle to Search for quickly querying any highlighted content news.lenovo.com. Notably, both tablets integrate Google Gemini – Google’s next-gen generative AI – for cloud-assisted intelligence, enabling advanced voice and image searches and chatbot-style assistance on-device news.lenovo.com motorolanews.com. The Yoga Tab and Idea Tab Plus hit the market in September 2025, starting at €499 and €299 respectively news.lenovo.com news.lenovo.com.
• AI for Mobile – Motorola’s Smart Phones: Lenovo’s Motorola division launched new smartphones emphasizing personalized AI experiences. The flagship motorola edge 60 neo is a compact 6.4″ phone (just 170 g) packing Motorola’s moto ai suite news.lenovo.com. Its triple-camera system includes a 50 MP main lens with a Sony LYTIA™ sensor, a 10 MP 3× telephoto (unique in its class), and an AI-powered imaging engine that merges exposures and enhances details for pro-level photos motorolanews.com motorolanews.com. Moto AI features like the Photo Enhancement Engine and Signature Style filters use AI and pro photographers’ input to automatically polish images motorolanews.com. The edge 60 neo’s on-device generative AI can even create custom images, avatars, or wallpapers with Image Studio, and its Next Move function intelligently suggests actions based on screen content (for example, building a music playlist if it recognizes a list of songs) motorolanews.com motorolanews.com. Backed by a 5,000 mAh battery (44 hours use) with 68 W fast charging, plus wireless charging support, the edge 60 neo is built to handle AI tasks all day motorolanews.com. Meanwhile, the affordable moto g06 and moto g06 power bring large 6.88″ displays and 50 MP AI cameras to the budget segment news.lenovo.com. The moto g06 power sports a massive 7,000 mAh battery for 2.5 days use motorolanews.com motorolanews.com, and both phones run on a MediaTek Helio chipset with up to 12 GB RAM + RAM Boost for smooth AI multitasking motorolanews.com. These are among the first entry-tier phones to offer Motorola/Google’s Circle to Search (letting users draw a circle around any image or text to search instantly) and on-device Google Gemini AI assistant integration – enabling voice or text chat with a generative AI to brainstorm ideas, draft messages, and more right from the phone motorolanews.com. (Motorola hasn’t yet disclosed exact release dates/prices, saying availability will vary by region.)

AI for Business: Smarter PCs, Workstations and Concepts

Lenovo’s business-focused announcements highlight adaptive hardware and AI performance to boost professional productivity. A centerpiece was the introduction of two concept designs: the ThinkBook VertiFlex and Lenovo Smart Motion. “Bold” and “forward-thinking” aptly describe these concepts varindia.com, which blur the line between experimental and practical. The ThinkBook VertiFlex Concept laptop features a rotating 14″ display that can be used horizontally or vertically – a first for notebooks. In standard mode it’s a normal ultra-slim ThinkBook, but a gentle push on the corner swivels the screen into a vertical orientation digitaltrends.com. This tall aspect is perfect for viewing lengthy content (contracts, code, social feeds) without scrolling digitaltrends.com digitaltrends.com. Notably, when vertical, a user can magnetically attach their phone next to the screen; through Lenovo Smart Connect, the phone can tether and mirror to the PC for seamless multi-device work digitaltrends.com. The Lenovo Smart Motion Concept reimagines the humble laptop stand as an AI-powered dock. It’s a sturdy, multi-directional stand that not only adds extra ports (2×USB-C, 2×USB-A, DisplayPorts, HDMI, LAN) but also uses built-in cameras and sensors to enable auto-framing, gesture controls, and voice commands varindia.com digitaltrends.com. In practice, the stand can physically rotate or tilt your laptop to keep you in frame during video calls and even respond to hand gestures via an “AI ring” controller digitaltrends.com news.lenovo.com. Digital Trends noted this concept could be transformative for accessibility and convenience – e.g. automatically adjusting a laptop’s position if you have limited mobility or during presentations digitaltrends.com digitaltrends.com. Both the rotating-screen notebook and smart stand underscore Lenovo’s willingness to “push the boundaries” of PC design to incorporate AI-driven interactions news.lenovo.com news.lenovo.com. Industry observers expect these concepts (first shown as prototypes this year) “could signal the future of computing” and potentially hit the market soon, given Lenovo’s track record of rapidly commercializing its concepts digitaltrends.com digitaltrends.com.

On the commercial product side, Lenovo expanded its ThinkPad P-series mobile workstations with new models built for heavy AI workloads. The flagship ThinkPad P16 Gen 3 is essentially a portable AI development rig: it can be configured with up to a 24-core Intel Core Ultra 9 200HX processor (part of Intel’s latest chips that include an NPU for AI acceleration) news.lenovo.com techradar.com, along with NVIDIA’s professional RTX 5000 “Blackwell” GPU (24 GB VRAM) for demanding ML, CAD, or 3D rendering tasks news.lenovo.com techradar.com. This powerhouse supports up to 192 GB of DDR5 RAM and 12 TB of SSD storage, rivaling desktop workstations in specs techradar.com techradar.com. TechRadar noted the P16 Gen 3 finally brings Lenovo in line with HP and Dell, who had launched models with these same top-tier HX processors earlier in 2025 techradar.com techradar.com. The refreshed ThinkPad P1 Gen 8, P16v Gen 3, P16s Gen 4, and P14s Gen 6 scale this performance to various sizes and budgets, ensuring even thinner or more affordable ThinkPads get “AI-ready” credentials (e.g. the P16v offers a lower-cost option with a Core Ultra CPU and RTX 2000 GPU) varindia.com techradar.com. All these machines qualify as Windows 11 “Copilot+” PCs, meaning they meet Microsoft’s specs for AI-enhanced PCs – including having a neural engine and even a dedicated Copilot key on the keyboard for instant AI assistance ts2.tech ts2.tech.

Lenovo isn’t just adding raw AI horsepower; it’s also considering user experience and design. One example is the ThinkPad X9 Aura – an ultraportable that launched earlier with AI features like human presence detection and voice assistant integration. Lenovo announced a new Glacier White edition of the X9 Aura, a notable departure from ThinkPad’s traditional black varindia.com. This limited-release model still includes the Lenovo View AI software and Microsoft 365 Copilot integration (hence “Aura”), but now in an eye-catching white chassis for those wanting style with their smarts varindia.com. On the accessories front, the giant ThinkVision P40wD curved monitor provides a productivity canvas with a 5K resolution and one-cable Thunderbolt 4 docking varindia.com. Complementing it, the ThinkPad Thunderbolt 5 Smart Dock 7500 can drive up to four high-refresh external displays and offers cloud management for IT departments varindia.com. Lenovo even brought a concept accessory to life: the Magic Bay HUD – a clip-on heads-up display for ThinkBook laptops that was previewed as “Tiko Pro” earlier. Now headed to market (for around €60) in select regions, this mini screen magnetically attaches to a laptop lid to keep things like notifications, transcripts, or reference material in your peripheral view without cluttering the main screen news.lenovo.com news.lenovo.com. It’s a niche but nifty example of Lenovo extending AI-driven multitasking beyond the primary display.

To help businesses actually leverage these AI PCs, Lenovo is backing the hardware with services. It announced an AI Fast Start pilot program in partnership with Intel, aimed at developing on-device AI assistants for enterprise customers varindia.com. Essentially, Lenovo’s services team can work with clients in fields like publishing, healthcare, or finance to quickly deploy tailored, privacy-first AI solutions – for example, a local large language model fine-tuned on the company’s data, running directly on employees’ laptops instead of the cloud varindia.com. This aligns with a broader trend: enterprises want AI capabilities on-premises for speed and data control. “As businesses look to unlock real value from AI, Lenovo is delivering the right combination of devices, solutions, and services to help them move faster and work smarter,” said Eric Yu, a Lenovo SVP, underscoring the company’s intent to be an end-to-end AI partner for organizations news.lenovo.com.

AI for Consumers: Gaming, Creativity and Everyday Use

Lenovo’s consumer-facing announcements show AI being used to enhance entertainment, creativity, and convenience. In gaming, Lenovo pulled back the curtain on the much-anticipated Lenovo Legion Go (8.8” Gen 2) – its second-generation handheld gaming PC. The Legion Go is Lenovo’s answer to devices like Valve’s Steam Deck and ASUS’ ROG Ally, and it now comes supercharged with AMD’s latest silicon and smarter features. The new model keeps the same 8.8-inch form factor but upgrades to an OLED touchscreen (WUXGA) with a fast 144 Hz variable refresh rate, delivering richer colors and deep blacks for AAA games news.lenovo.com news.lenovo.com. Under the hood is a custom AMD Ryzen Z2 Extreme processor paired with up to 32 GB of LPDDR5X RAM, which gives it plenty of headroom for modern games and even emulated or indie titles news.lenovo.com news.lenovo.com. Gamers will appreciate the expanded 74 Wh battery, which is 50% larger than the previous gen, to extend play sessions news.lenovo.com. Lenovo listened to fan feedback on controls: the TrueStrike controllers on the Legion Go 2 have been redesigned for comfort and feature an FPS mode (one controller can serve as a vertical mouse for shooter games) news.lenovo.com. They support multiple play modes – attached, detached (with a kickstand), or even “console mode” for couch play – and use hall-effect joysticks to eliminate drift news.lenovo.com. Impressively, these new controllers are backward-compatible with the first-gen Legion Go, so early adopters can upgrade their experience piecewise news.lenovo.com. All these tweaks position the Legion Go 2 as a premium handheld; it launches September 2025 starting around €999 news.lenovo.com.

The Legion gaming family didn’t stop at the handheld. Lenovo also revealed the Legion Pro 7 (16”, Gen 10) laptop, which comes equipped with AMD’s top-tier Ryzen 9000 HX series CPU and presumably high-end NVIDIA graphics – a combination aimed at hardcore gamers who may also dabble in content creation news.lenovo.com news.lenovo.com. This 16-inch notebook joins the trend of AI-enhanced gaming rigs; like other new PCs, it features a built-in NPU to optimize performance and power in real time (for instance, adjusting settings via Lenovo’s AI Engine to maintain high FPS without battery drain). Alongside, Lenovo introduced the LOQ Tower 26ADR10, a new desktop gaming PC under its value-oriented LOQ sub-brand varindia.com. The LOQ Tower has a striking transparent side panel with ARGB lighting news.lenovo.com and is powered by AMD (likely a Ryzen 7000-series CPU and Radeon GPU, given “ADR” hints at AMD CPU+Radeon). It’s meant to offer an affordable entry point to desktop gaming without sacrificing too much performance – launching in October 2025 at ~€999 news.lenovo.com news.lenovo.com.

For gamers seeking the ultimate visuals, Lenovo’s trio of new Legion Pro monitors deliver high-refresh, color-accurate displays. The Legion Pro 32UD-10 is a 32″ 4K OLED gaming monitor, while the 27UD-10 (27″ 4K) and 27Q-10 (27″ 1440p) fill out the lineup varindia.com. All boast features like 99% DCI-P3 gamut coverage, factory calibration (ΔE<2), Dolby Vision HDR, and up to 240 Hz refresh rates – appealing to both competitive gamers and content creators news.lenovo.com news.lenovo.com. These OLED panels, branded “PureSight”, promise exceptional contrast and fast response times with TrueBlack certification for deep blacks news.lenovo.com news.lenovo.com. The monitors begin rolling out in Q4 2025 (some in Oct, others Nov) with prices ranging from €599 to €899 depending on size and resolution news.lenovo.com.

Beyond hardware, Lenovo is also infusing AI into the software experience on consumer devices. A standout example is Lenovo FlickLift, a new smart utility for Windows 11 that addresses a common pain point: quick image edits. FlickLift runs in the background and intelligently pops up whenever you hover the mouse over an image in many apps news.lenovo.com. With a simple gesture or click, it can “auto-magically” perform actions like sharpening a photo, enhancing a face, enlarging an image, or even removing its background (cutting out the subject) – then copy the result to your clipboard news.lenovo.com. Essentially, it brings Photoshop-like quick fixes to any workflow without needing to open a separate editor. This tool uses on-device AI models for speed and privacy, and it will come preloaded on all 10th-gen Yoga laptops and select Legion/IdeaPad PCs starting November 2025 news.lenovo.com news.lenovo.com. By simplifying creative chores (e.g. preparing images for a presentation or social media post), FlickLift shows how AI can save time for everyday users – echoing Lenovo PC chief’s claim that AI PCs “give time back to the user” by handling mundane tasks ts2.tech.

In the tablet arena, Lenovo’s new Yoga Tab and Idea Tab Plus demonstrate how AI features can make mobile devices more creative and personalized. The Yoga Tab is positioned as a premium tablet for young creators and professionals. Its headline feature is the “built-in hybrid AI” – a set of on-device AI capabilities leveraging the tablet’s 20 TOPS NPU(part of the Snapdragon 8 Gen 3 SoC) news.lenovo.com news.lenovo.com. In practical terms, this means the Yoga Tab can learn your usage patterns and context to anticipate needs: it listens for voice commands and can suggest the next action in creative workflows (for example, after you sketch, it might recommend tools or generate text to accompany an image) news.lenovo.com. With the optional keyboard pack (which includes a dedicated “Smart Key”), users get access to a voice-assisted Smart AI Input – you can dictate or ask the tablet to generate text, translate content, or summarize info, and it will intelligently insert the result into your document news.lenovo.com. This effectively bakes a voice chatbot/copilot into the tablet’s typing experience. The Yoga Tab also leverages Google’s cloud AI; it offers Google Gemini integration for more complex queries and content generation online, and Circle to Search with Google to visually search anything on-screen without leaving your app news.lenovo.com. For artists, pairing the Lenovo Tab Pen Pro unlocks AI-assisted creative features: one demo showed a rough doodle being converted into a polished digital illustration via Sketch-to-Image AI rendering news.lenovo.com. Lenovo even preloads the Yoga Tab with apps like Adobe Creative Suite and a subscription to Perplexity Pro (an AI answer engine), hinting at the tablet’s focus on out-of-the-box creative assistance news.lenovo.com news.lenovo.com. Despite all these features, the Yoga Tab remains portable – just ~1 lb (458 g) – thanks to a new silicon-carbon battery that still delivers about 12 hours of video streaming on a charge news.lenovo.com.

The Idea Tab Plus shares some of the Yoga’s DNA but targets a broader audience with a balance of learning and entertainment. It boasts a larger 12.1″ 2.5K display and quad speakers, yet is extremely thin (6.3 mm) and light (~530 g) news.lenovo.com. Its AI tricks include Lenovo AI Notes, which can turn messy handwritten notes or paragraphs into polished, concise summaries – a boon for students reviewing lectures or professionals tidying meeting notes news.lenovo.com. With a stylus or keyboard attached, the Idea Tab Plus also supports Circle to Search (likely via Google Lens) to quickly look up terms or objects by drawing a circle, making research more intuitive news.lenovo.com. And like the Yoga, it leverages Google’s Gemini AI in the cloud to enable advanced help: students can “chat” with the Gemini AI to get explanations on a topic, help brainstorming an essay, or even language practice, all integrated into the tablet’s workflow motorolanews.com. Under the hood it runs a MediaTek Dimensity 6400 chip, and notably offers up to 13 hours video playback with its 10,200 mAh battery news.lenovo.com. Both new tablets ship with Android and are backed by Lenovo’s commitment of updates and dedicated customer support – signaling that these devices are meant for serious productivity, not just media consumption news.lenovo.com. By embedding AI features deeply into tablet use cases (note-taking, creative sketching, studying), Lenovo is trying to differentiate its Android tablets in a field dominated by Apple’s iPad and Samsung’s Galaxy Tab. It’s an approach that could attract those who want some of the smarts of a laptop in a more portable slate.

AI for Everyone: Motorola’s Smarter Smartphones

Lenovo’s acquisition Motorola has been quietly innovating on smartphone AI, and at IFA 2025 it unveiled devices that bring premium AI features down to various price points. The Motorola edge 60 neo leads the charge as a stylish, compact flagship that doesn’t skimp on intelligence. Weighing under 150 g, the edge 60 neo still manages to include an advanced camera system and Motorola’s new moto ai – a suite of AI capabilities embedded throughout the phone news.lenovo.com motorolanews.com. In photography, moto ai powers a Photo Enhancement Engine that automatically blends multiple exposures and applies AI algorithms to boost detail and dynamic range, producing clearer shots especially in low light motorolanews.com. There’s also Adaptive Stabilization for steady video, and an Enhanced Portrait mode that uses AI depth sensing to create professional bokeh (even offering multiple focal length simulations and adjustable blur levels) motorolanews.com motorolanews.com. Perhaps the most unique camera trick is Signature Style– essentially custom AI photo filters tuned by professional photographers, allowing users to give their shots a consistent, share-worthy look with one tap motorolanews.com motorolanews.com. All this is enabled by the edge 60 neo’s imaging hardware: a 50 MP f/1.4 main lens with OIS and a large Sony LYTIA sensor (for big pixels), a 13 MP ultra-wide that doubles as a macro, and a rare 10 MP 3× telephoto lens – making it the only phone in its class with true optical zoom motorolanews.com. On the front, a high-res 32 MP selfie camera ensures crisp portraits. This hardware-software combo means the edge 60 neo can produce shots that rival much more expensive phones, and with moto ai doing heavy lifting, the point-and-shoot experience is greatly improved for the user.

But Motorola’s AI ambitions go beyond the camera. The moto ai assistant acts as a “proactive, intuitive companion present throughout the device”, according to Motorola motorolanews.com. For instance, its Next Move feature uses on-device context recognition: if you have a recipe or itinerary on your screen, the AI will suggest a relevant next action (like “add ingredients to shopping list” or “create calendar event”) without you even asking motorolanews.com. This is similar in spirit to Google’s predictive assistant features but tuned to Motorola’s ecosystem. Moto ai also includes creative tools like Playlist Studio (which can generate a music playlist based on your listening habits or even the mood of your photos) and Image Studio (a generative AI that turns text prompts into custom images, stickers, or wallpapers directly on the phone) motorolanews.com motorolanews.com. Notably, these generative features are powered by on-device AI – keeping personal content private and accessible offline. Motorola confirmed that users will have a choice of AI assistants for certain tasks, hinting that Google Assistant or others can still be used in parallel motorolanews.com. Under the hood, the edge 60 neo is equipped to support these AI tasks with a robust chipset (likely a Snapdragon 7-series) and a big focus on battery endurance: its 5,000 mAh battery and efficient software tuning give it up to 44 hours on a charge motorolanews.com. When it does need a recharge, the phone supports 68 W TurboPower fast charging that can literally go from empty to “a full day’s use” in 7 minutes – a stat Motorola highlighted at launch motorolanews.com motorolanews.com. It even offers 15 W wireless charging, a convenience rarely seen in mid-range phones. All of this comes in a package with IP68/69 ruggedness (water and dust resistant) and fashionable design: the edge 60 neo is sold in three Pantone-curated colors (like a vibrant “PANTONE Poinciana” red) with a vegan leather back, merging style with tech motorolanews.com motorolanews.com.

For budget-minded consumers, Motorola’s new moto g06 and moto g06 power prove that AI features are not limited to flagships. These phones, expected to be priced in the lower midrange, each sport a huge 6.88″ display – the largest ever in the Moto G family – with up to 600 nits brightness for outdoor readability motorolanews.com motorolanews.com. The moto g06 power lives up to its name with a colossal 7,000 mAh battery, which Motorola says lasts beyond 2.5 days of normal use or an enormous 28 hours of video playback motorolanews.com motorolanews.com. Such longevity is perfect for users who might not charge daily. Both G models share a 50 MP main camera enhanced by AI for optimizing scenes and applying effects like Night Vision and Portrait lighting in the stock camera app motorolanews.com. Even the 8 MP selfie camera benefits from AI with features to touch up portraits and ensure well-lit video calls motorolanews.com. Where these phones really stand out in the segment is the integration of Google’s latest AI features: they come with Google Photos’ AI editing tools (Magic Eraser, Photo Unblur, etc.) and are among the first budget phones to have Google’s new AI assistant (Gemini) baked in motorolanews.com motorolanews.com. Users can simply scribble or highlight anything on screen (text or image) and trigger Circle to Search for an immediate Google query without switching apps motorolanews.com. They can also invoke a conversational AI (likely an enhanced Google Assistant powered by the upcoming Gemini model) to ask questions, draft messages, or get help with tasks – essentially bringing a ChatGPT-like experience natively to an $150–200 phone. It’s a significant step in democratizing AI access. On the hardware side, the Moto G6 duo runs a MediaTek Helio G81 Extreme chip, which while not flagship-level, is optimized for AI and efficiency to keep things smooth motorolanews.com. They also offer up to 12 GB RAM with “RAM Boost” (using storage as virtual RAM) to allow more apps and processes – like background AI tasks – to run simultaneously motorolanews.com motorolanews.com. Motorola paid attention to design and durability here too: both phones have a vegan leather back that is smudge-resistant and an IP64 water-repellent rating (safe from splashes), so they look and feel more premium motorolanews.com motorolanews.com. With these models, Lenovo/Motorola is clearly aiming to undercut competitors by offering features like huge batteries and integrated AI that even some pricier Samsung Galaxy A or Xiaomi models don’t yet have.

In summary, Lenovo’s mobile releases show a trickle-down effect of AI: flagship capabilities like on-device generative AI and intelligent camera software are now appearing in mid-tier devices. It’s an approach similar to Google’s with its Pixel series (leveraging AI for standout features) and puts pressure on other Android OEMs to keep up. As generative AI becomes a selling point, we can expect more phones to advertise these “magic” features – but at IFA 2025, Motorola has seized an early lead in the affordable segment with the moto g06 line’s integration of Google Gemini and Moto AItools motorolanews.com.

Lenovo vs Competitors: How Its AI Strategy Stacks Up

Lenovo’s aggressive push into AI-powered devices comes as the entire tech industry pivots toward adding intelligence into hardware. Here’s how Lenovo’s lineup and strategy compare to some of its major competitors:

• Apple: Apple has long built custom AI silicon (its Neural Engine in A-series and M-series chips) and uses machine learning extensively in features like iPhone cameras, Siri dictation, and FaceID. However, Apple traditionally doesn’t market products as “AI devices.” That is starting to change: with the latest Macs (M3 chip generation), Apple doubled Neural Engine cores and even introduced something called “Apple Intelligence” in its marketing, emphasizing on-device privacy-preserving AI inc.com apple.com. Still, Apple’s approach is more conservative publicly – for example, macOS and iOS gained features like live voicemail transcription and image-cutout via AI, but Apple hasn’t (as of mid-2025) released a laptop with a dedicated AI copilot or an iPhone with generative AI on-device. Reports suggest Apple is working on its own LLM (“Apple GPT”) and M4 chips focused on AI performance, aiming to catch up on generative AI by 2024–2025 reddit.com laptopmag.com. In terms of devices, Lenovo is more openly experimenting – e.g. a rotating screen laptop concept – whereas Apple’s hardware designs (MacBooks, iPads) have remained traditional, relying on software to introduce AI features. Apple’s closest counterpart to Lenovo’s AI PCs is perhaps the new Vision Pro headset (which uses AI for hand/eye tracking and environment understanding) and the upcoming FaceTime Avatars (which use on-device AI to create a virtual persona in video calls). But again, Apple frames these as user experience enhancements, not AI for AI’s sake. Importantly, Apple’s ecosystem advantage means once it rolls out an AI capability, it can quickly reach millions. Lenovo, by partnering with Microsoft (for Windows Copilot) and Google (for Android’s AI features), is trying to ensure its customers get similar capabilities. In summary, Apple’s devices are absolutely AI-powered under the hood (100% of new Macs have NPUs since 2020) ts2.tech, but Lenovo is ahead in making AI a selling point across form factors. For example, Apple doesn’t yet offer a “smart” monitor or an AI tablet that generates content on-device – spaces where Lenovo just made first moves. The competition may heat up if/when Apple introduces something like an AI assistant on Mac or more AI creation tools in iWork, which could narrow the experiential gap.
• HP: As one of Lenovo’s chief rivals in PCs, HP Inc. has been vocal that AI is the future of the PC. HP’s CEO Enrique Lores noted that while PC refresh cycles slowed during the pandemic aftermath, the rise of AI PCs could drive the next big upgrade as businesses seek smarter devices ts2.tech. HP has indeed launched laptops with integrated NPUs – for instance, the HP Spectre x360 14 (2023) was one of the first to feature Intel’s AI-enabled processors and uses AI for noise reduction, presence detection (the screen can lock when you walk away), and even wellness features (alerts if you’re hunched too close). HP also showed off the Spectre Fold in 2024, a foldable-screen laptop, highlighting AI-enabled touch and pen features ts2.tech. Where Lenovo has concepts like VertiFlex, HP has explored form factors too – though HP’s concepts lean more in ecosystem software. HP’s Wolf Securityplatform uses AI anomaly detection for cybersecurity on business PCs (similar to Lenovo’s ThinkShield). And HP has a service called “HP AI that analyzes PC telemetry to optimize performance and thermals. By Q2 2025, HP held about 20.7% of the global PC market (second to Lenovo’s ~24.8%) ts2.tech, so it’s neck-and-neck. HP has announced it will incorporate Windows Copilot and dedicated AI keys in its upcoming Dragonfly and EliteBook lines, just as Lenovo and Dell have. A notable difference: HP hasn’t branched into smartphones or handheld gaming devices, so Lenovo’s ability to offer AI experiences in those categories (via Motorola and Legion) gives it a broader canvas. In summary, HP’s strategy aligns closely with Lenovo’s in the PC space – rapidly rolling out AI-PC models across the lineup ts2.tech – but Lenovo’s more diverse product portfolio and early start with some concepts might give it an innovation edge.
• Dell: Dell Technologies, traditionally strong in commercial PCs, has also embraced the AI PC era, especially for high-end users. In 2025 Dell simplified its lineup naming and introduced the “Pro Max” series of mobile workstations, which directly compete with Lenovo’s ThinkPad P series crn.com. For example, Dell’s Precision (Pro Max) 16 and 18 models announced earlier this year feature the same Intel Core Ultra HX processors and NVIDIA Blackwell GPUs as Lenovo’s P16 Gen 3 crn.com crn.com. In fact, Dell was slightly ahead – it launched an 18-inch behemoth workstation with 128 GB RAM and RTX 5000 in mid-2025, whereas Lenovo’s 16-inch P16 Gen 3 came in September techradar.com crn.com. Dell’s angle is pairing hardware with solutions: they talk about an “AI Factory” concept – bundling PCs with software tools for AI development, and have partnerships to integrate things like NVIDIA AI Enterprise suite for data science. Dell is also big on edge computing messaging: one Dell partner was quoted saying if you can “move AI compute to the edge [user’s device], you save a ton of money”versus cloud, implying Dell sells AI PCs as cost-savers for companies crn.com. Compared to Lenovo, Dell has fewer consumer device categories (it doesn’t make phones or tablets globally). But in PCs, Dell is pushing innovative features too – for instance, their latest Latitude laptops use AI for Dell Optimizer features (like presence detection, auto background blur in calls, network bandwidth AI allocation). Dell’s gaming arm Alienware has AI overclocking and cooling. And interestingly, Dell has been active in conceptual prototypes: they have shown a Concept Luna (sustainable AI-managed PC) and others. Market-wise, Dell is typically #3 in PC share (~17% in 2025) but has a stronger enterprise focus, meaning it could leverage corporate deals to sell fleets of “AI-ready” Latitudes and Precisions ts2.tech. Both Dell and Lenovo are Microsoft OEM partners highlighting Windows 11 Copilot integration in new models. One area Lenovo outpaces Dell is in adjacent AI gadgets – e.g., the Magic Bay HUD and Smart Motion dock have no direct Dell equivalents yet. But Dell has an extensive peripherals line (monitors, docks) and could certainly add AI features (like built-in neural chips in monitors for upscaling, etc.) in the future. In essence, Lenovo and Dell are in an AI arms race for enterprise clients, each ensuring their premium PCs can claim the “smartest” title. By broadly infusing AI, Lenovo hopes to keep its lead; Dell’s emphasis on end-to-end solutions might appeal more to IT buyers looking beyond just devices.
• Samsung: Samsung straddles multiple categories (like Lenovo), making both PCs and smartphones, so it’s a relevant competitor on both fronts. In mobile, Samsung’s flagship Galaxy phones have leveraged AI chiefly for photography (Scene Optimizer, Night Mode, Single Take – all AI-driven) and device personalization. Samsung’s voice assistant Bixby was an early AI assistant but struggled against Google Assistant; nowadays Samsung phones often feature Google’s AI (Assistant, Lens, etc.) more prominently, similar to Motorola’s approach. Where Motorola is introducing on-device generative AI with Google, Samsung has announced it is working on its own “Galaxy AI” features, and has invested in AI chip startups. By IFA 2025, Samsung’s latest phones (e.g., Galaxy S25 series) use Qualcomm chips with NPUs and support features like AI-based image remastering and OCR translation offline. However, Samsung hasn’t launched a phone with a dedicated local generative AI model yet – they rely on cloud (though rumors suggest a future One UI update might add an AI writing assistant). Interestingly, at IFA 2025 Samsung showcased an updated Galaxy Tab S11 Ultra tablet and a Galaxy S25 FEphone digitaltrends.com, focusing on big screens and ecosystem, but not much on new AI tricks. This suggests Lenovo’s Yoga/Idea Tabs with integrated AI note-taking and creative tools could carve a niche that Samsung’s Android tablets (traditionally entertainment-oriented) haven’t explored deeply.In PCs, Samsung is a smaller player (often <5% market share globally), but its Galaxy Book line has begun incorporating AI features too, thanks to Intel processors. For instance, the Galaxy Book3 Ultra (2023) used Intel’s Movidius VPU for some camera effects and had an “AI Noise Cancelling” for calls. At IFA 2025, Samsung wasn’t heavily focused on PCs (their spotlight was on home appliances and mobile), but they did tease future laptops with AI-optimized displays and battery life – likely meaning new models will use AI to adjust refresh rates, resolution, etc., on the fly. Samsung also brings AI into SmartThings (its IoT platform), and one could see future integration where your Samsung laptop, phone, TV coordinate via AI to adapt to your routine. Comparatively, Lenovo’s advantage is it can integrate vertically (like Motorola phone features working with Lenovo PCs, as seen with the VertiFlex concept allowing Moto phone tethering digitaltrends.com). Samsung, owning both Galaxy phones and Windows laptops, has started offering continuity features (e.g., Second Screen, Link to Windows), but not yet an AI-centric linkage.Summing up, Samsung’s competitive strength is in cutting-edge hardware (displays, chips) and sheer volume in mobile, whereas Lenovo’s strength is an AI-focused narrative across device types. Lenovo is essentially saying “we will add AI to everything – think PC, tablet, phone, even accessories.” Samsung certainly is adding AI under the hood, but its marketing often emphasizes other aspects (camera, design, ecosystem). One notable competitive area is that Samsung is reportedly developing Exynos chips with powerful NPUs for future Galaxy devices and exploring AI for health (like predictive fitness coaching on Galaxy Watch). If those efforts pan out, Samsung could quickly match or surpass specific AI features that Lenovo/Moto offer. But for now, Lenovo’s new launches, especially in PCs and tablets, have put it visibly ahead in the AI race in terms of breadth of offerings.
• Others: Other competitors include ASUS and Acer, who also revealed AI-powered PCs at IFA (e.g., Asus’ latest Zenbooks with Ryzen AI, and ConceptD laptops by Acer with AI-assisted color tuning). And of course, Microsoft itself with Surface devices: the new Surface Laptop and Surface Pro (5G) announced just before IFA boast NPUs delivering 40+ TOPS performance crn.com crn.com and are branded as “Copilot ready.” Lenovo, being the world’s largest PC maker, is trying to maintain leadership by not only following Microsoft’s lead on Windows AI features but also adding unique twists (like its own Smart UI, security AI services, etc.). The industry consensus is that this wave of AI integration is just beginning – analysts predict over 100 million AI-PCs will ship in 2025 (over half of all PCs), and by 2030 virtually every new PC will have AI acceleration built-in ts2.tech ts2.tech. Lenovo’s announcements at IFA reinforce that trend: even mid-tier devices like IdeaPads and Moto G phones are now in on the AI game.

Expert Takeaway

Industry experts see Lenovo’s 2025 portfolio as a sign that AI is transitioning from buzzword to baseline in tech products. “This isn’t about future potential, it’s about delivering real, everyday AI experiences now… accessible, useful, and empowering for all,” said Luca Rossi, Lenovo’s Intelligent Devices Group President, highlighting how features like personalization and AI-enhanced productivity are front and center news.lenovo.com varindia.com. Reviewers at IFA were impressed by Lenovo’s practical innovations: Digital Trends called the rotating ThinkBook concept “an ideal solution”for multitaskers and confessed “I want it right now”, hoping Lenovo brings it to market soon digitaltrends.com digitaltrends.com. Similarly, the Legion Go 2 handheld earned praise for pushing boundaries in the nascent handheld PC category, with LaptopMag dubbing it a device that “aims to outclass [the] Steam Deck & ROG Ally” ts2.tech. By integrating generative AI capabilities (like image generation and AI assistants) directly into tablets and phones, Lenovo is testing consumer appetite for AI beyond voice assistants – a gamble that, if successful, could set it apart from competitors.

That said, Lenovo’s rivals are not standing still. Apple’s WWDC 2025 announcements hinted at more on-device AI to come, and Microsoft’s Windows Copilot ensures every PC brand will offer similar baseline AI features. The race is now in who executes AI most seamlessly. Lenovo’s strategy appears to focus on hyper-personalization (devices that adapt to you), collaboration with partners (Intel, AMD, Google, Microsoft – to leverage the best AI tech from each), and form-factor innovation (to make using AI natural, whether it’s talking to a tablet or waving at a dock). This mirrors the company’s theme “Smarter Technology for All,” now updated as “Smarter AI for All.” In concrete terms, consumers and businesses can expect Lenovo’s 2025/26 device lineup to offer more AI companions: PCs that speed up routine tasks, tablets that act as creative aides, and phones that curate your digital life proactively. As these products roll out (many starting in Sept–Oct 2025 news.lenovo.com news.lenovo.com), the market will judge which AI features truly add value. If Lenovo’s bet pays off, it could reinforce its market lead. If not, the integration of AI will at least become table stakes, and the differentiation will shift to quality and trust (areas where Apple and HP, for instance, might press advantages in software polish or security).

One thing is clear: AI is the new battleground. And with this announcement blitz at IFA 2025, Lenovo has signaled it intends to fight on all fronts – PC, mobile, and beyond – to make its devices not just tools, but smart partners in work and play. It’s an exciting time for consumers who stand to benefit from more capable, intuitive gadgets, and a challenging time for competitors who must keep up in the sprint to build the smarter device. As a global tech leader, Lenovo’s all-in approach to AI could accelerate the industry’s transformation, bringing us closer to a future where having an AI co-pilot in your laptop or an on-demand image generator in your phone is as commonplace as having a high-resolution screen. The AI revolution in personal tech has officially kicked into high gear, and Lenovo just dropped a gauntlet at IFA – one that others will surely pick up in the coming months.

Sources: Lenovo Press Releases varindia.com news.lenovo.com; Motorola News motorolanews.com motorolanews.com; Digital Trends digitaltrends.com digitaltrends.com; TechRadar techradar.com; TS2 Tech Market Outlook ts2.tech ts2.tech; CRN crn.com; Varindia varindia.com varindia.com.