New York, January 8, 2026, 05:28 EST — Premarket
Lucyd, Inc shares jumped about 49% to $1.74 in premarket trading on Thursday after the smart eyewear maker reported a rise in 2025 sales and signaled insider buying. The company said preliminary, unaudited fourth-quarter sales were about $1 million and full-year sales about $2.7 million, up about 65% from 2024; it also pegged its Amazon market share in smart safety glasses at about 44%. Chief executive Harrison Gross said he was “optimistic about our prospects for significant placements with national, well recognized chains during 2026,” and the company said any insider trades would be disclosed on Form 4, the SEC form used to report them. PR Newswire
The move lands as smart glasses draw fresh attention around CES season and wider consumer demand signals. Meta Platforms has paused a planned European rollout of its latest smart Ray-Bans after a surge in U.S. demand strained supply, the Wall Street Journal reported.
For Lucyd, the update is one of the first reads on holiday-quarter demand that investors have seen ahead of audited results. The sales base is still small, so the market tends to trade the next distribution story rather than the last quarter.
Lucyd sells Bluetooth audio smart eyewear under the Lucyd brand, including Lucyd Lyte and Lucyd Armor, and co-branded lines such as Nautica, Eddie Bauer and Reebok, its quarterly report showed. Shareholders voted in October to approve a corporate name change from Innovative Eyewear to Lucyd, Inc, an SEC filing showed.
The stock’s first test comes after the open, when thin premarket moves can either fade or turn into a broader run. Traders will be watching whether buying holds once regular-session volume shows up.
But the figures were preliminary and unaudited, and management framed the share buys as an intent rather than a commitment. The company also cautioned that timing and amounts would depend on market conditions.
