New York, Feb 7, 2026, 19:10 EST — The market has closed.
- Micron wrapped up Friday at $394.69, climbing 3.1% following a choppy week.
- UBS bumped its Micron price target up to $450, noting supply shortages that may persist through 2027.
- Micron executives have a spot on the agenda at the Wolfe Research conference, coming up Feb. 11.
Micron Technology (MU.O) finished Friday’s session 3.1% higher at $394.69, following a UBS analyst’s target hike and comments that the memory chip shortage remains far from resolved. Shares swung between $372.87 and $396.65 during the day, with volume clocking in around 37.2 million. 1
U.S. markets are closed for the weekend, leaving MU stock investors weighing whether Monday brings more upside after the recent rebound—or if it’s just another blip in a turbulent stretch. The memory sector’s been tough, even with no new headlines from the company.
The timing matters because Micron is effectively the bellwether for these margin-sensitive, commodity chips. DRAM, or dynamic random access memory, shows up in everything from servers to PCs. NAND, on the other hand, is the flash storage behind phones and solid-state drives. Whenever supply contracts, price shifts ripple fast through the supply chain.
This week, the focus shifts to whether the tight supply is being locked in by demand from AI data centers, or if customers will start balking. Memory buyers have a reputation for swinging quickly from “must-have” to “hold off.” The stock often picks up on that pivot before others in the chip space do.
U.S. stocks bounced back Friday, with the Dow pushing past 50,000 for the first time. Tech stocks, after stumbling earlier, reversed course as chipmakers drove gains. 2
UBS’s Timothy Arcuri upped his target on Micron to $450 from $400, sticking with a buy. His recent channel checks suggest “memory supply shortages extending deeper into 2027.” Arcuri flagged the risk if device makers pull back on orders due to pricier components, but expects AI data center demand to outweigh those headwinds. 3
Micron’s push into high-bandwidth memory, or HBM, has caught attention. The faster, stacked chips work with AI accelerators to boost data speeds, and this segment has quickly become a key concern for investors tracking supply, qualifications, and which companies will be chosen for the upcoming crop of servers.
According to TrendForce, memory suppliers and their biggest customers are ditching the old fixed annual pricing in favor of short-term contracts with flexible settlement, tying payments to the market — a move that suggests sellers still hold the upper hand. The research firm added that memory manufacturers like Micron, Samsung, and SK hynix have started enforcing stricter controls on customer orders in an effort to prevent stockpiling. 4
Device makers are beginning to feel the squeeze as costs climb. Apple CEO Tim Cook warned investors that memory chip prices are set to “increase sharply,” noting, “There are different levers that we can push.” According to Reuters, analysts think Apple should manage to get enough supply from firms like Samsung, SK hynix, and Micron. Smaller handset brands, though, might not have it so easy. 5
Still, it’s hardly a one-way bet. Should rising memory prices push smartphone or PC manufacturers to cut production, or if major cloud players tap the brakes on AI infrastructure spending, Micron could see its pricing power evaporate fast. The cycle counts in memory—no matter how different the demand narrative seems this time.
Micron’s next big event comes up Feb. 11, when its execs take the stage at Wolfe Research’s Auto, Auto Tech and Semiconductor Conference. Pricing signals, discipline around supply, and any fresh details on how AI demand is building—all of that will be in focus for investors tuning in. 6
