New York, January 22, 2026, 09:13 EST — Premarket
- Shares of Nu Holdings climbed in premarket action before the New York session began.
- The company revealed a multi-year deal with the Mercedes-AMG PETRONAS F1 Team.
- Nu’s quarterly update, due in late February, is the next major catalyst for investors.
Shares of Nu Holdings Ltd edged up 0.9% to $17.39 in Thursday’s premarket, following a close of $17.24 in the prior session. (Google)
The Nubank parent announced Wednesday a multi-year global deal with the Mercedes-AMG PETRONAS F1 Team, becoming an official team partner starting with the 2026 season. Nu said the partnership aims to expand its footprint in key markets like Brazil, Mexico, and Colombia, while also pushing into the U.S. and other regions. “This partnership gives us a powerful opportunity to connect with hundreds of millions of fans,” co-founder and Chief Growth Officer Cristina Junqueira said. (Business Wire)
Mercedes team principal Toto Wolff described the partnership as ideal for organizations that prioritize “innovation and disruption” in their approach. Commercial chief Richard Sanders added that “Nu’s focus on technology and efficiency aligns well” with the team’s expectations for partners. (Mercedes-AMG PETRONAS F1 Team)
The reason this matters now is straightforward: Nu’s stock hinges on growth, and brand spending is a quick dial management can turn. Sponsorships help broaden the funnel, but the costs hit the books well before any revenue appears.
Thursday’s key question: will the action hold once the regular session kicks off? Premarket gains often vanish as volume picks up after 9:30 a.m. ET.
Beyond the headline numbers, investors will zero in on familiar operating metrics: customer activity, the volume of new credit Nu is issuing, and the trajectory of loan losses. Provisions represent the reserves lenders carve out for loans that may default.
The mix is another factor. A worldwide marketing blitz might attract more customers, but it risks shifting sales toward lower-margin items if pricing turns cutthroat.
The downside is clear. If acquisition costs climb faster than revenue or delinquencies increase, traders usually hit consumer lenders hard—especially those valued on growth.
At the moment, the Mercedes deal offers Nu a straightforward, compelling narrative to share publicly. Essentially, it’s a wager that growth in customers and engagement will match the expansion of the brand’s reach.
Nu is set to release its Q4 2025 earnings and host a conference call on Feb. 25, per its investor relations calendar. (Nubank RI)
