New York, Jan 23, 2026, 15:37 EST — Regular session
Nu Holdings Ltd shares slipped 0.2% to $17.97 in Friday afternoon trading, pulling back slightly from Thursday’s close. The stock fluctuated between $17.72 and $18.06 throughout the session.
The stock has surged over the past two sessions. Nu shares rose 4.4% on Thursday, closing at $18.00, building on a 1.6% increase Wednesday, according to Investing.com data. 1
With the stock hovering near recent highs, traders are now focused on whether the headlines will back up solid operating figures in the upcoming quarterly report—specifically engagement, revenue per customer, and credit quality.
On Thursday, Nubank announced it had surpassed 112 million customers in Brazil, representing around 61% of the country’s adult population. The fintech also claimed to be the largest private financial institution in Brazil by customer count, referencing Brazilian central bank data for 2025. “More than growing in numbers, our focus is to have a meaningful presence in people’s financial lives,” said Brazil CEO Livia Chanes. The company added that 85% of its Brazilian customers are active monthly, and average revenue per active customer reached a record high in the third quarter of 2025. 2
Just one day before, Nu revealed a multi-year deal with the Mercedes‑AMG PETRONAS F1 Team, securing its spot as an official partner starting with the 2026 Formula One season. “This partnership gives us a powerful opportunity to connect with hundreds of millions of fans,” said Cristina Junqueira, Nu’s co-founder and executive. 3
Timing is crucial. Announcing marketing deals is straightforward; proving they lead to cheaper customer acquisition or more stable deposits—that’s the real challenge investors focus on for a lender still in growth mode.
Nu runs a digital-first banking model across Brazil and is pushing into Mexico and Colombia. That reach offers room to grow, but it also means its results depend heavily on local credit cycles and regulations in each country.
Friday’s drop came off more like a breather than a full pullback. Shares moved with heavy volume all week, reacting to fresh company news and a stock trading close to its recent highs.
But even a rapidly expanding lender can falter on fundamentals. If loan losses climb or customer growth stalls while targeting wealthier segments, the stock could lose its gains fast — particularly with investors betting heavily on future growth.
The next major event is earnings. According to Nasdaq’s calendar, Nu is set to report its next results around Feb. 19, but that date remains an estimate. 4
