New York, Jan 10, 2026, 17:12 EST — The market has closed for the day.
- PepsiCo shares rose 0.4% on Friday, building on Thursday’s sharp gains.
- Next week, traders will focus on U.S. inflation figures and the kickoff of earnings season for clues.
- A PepsiCo executive noted that securing Formula 1 “pouring rights” might become a significant driver for out-of-home growth.
PepsiCo shares ticked up 0.4% on Friday, closing at $139.91. This followed a 1.7% jump the previous day, bouncing back after several sessions of losses.
Timing is crucial as investors enter a week capable of shifting risk appetite, with key inflation figures and the season’s first major earnings reports due. Michael Arone, chief investment strategist at State Street Investment Management, warned the market might be undervaluing some upcoming events.
PepsiCo is gearing up to release its quarterly results next. The company plans to unveil its fourth-quarter and full-year 2025 earnings on Feb. 3, followed by a conference call at 8:15 a.m. EST that same day.
The wider market showed strength. The S&P 500 closed Friday at a record peak, as investors held firm on bets for Fed rate cuts later this year. A weaker U.S. jobs report barely moved the needle on that view.
PepsiCo’s bounce began Thursday, with shares dipping to $136.01 before closing at $139.37. On Friday, the stock held steady around $140 as it headed into the following session.
PepsiCo is pushing beyond the usual grocery-store run, aiming to grow “occasions” outside the home. Starting this season, it secured Formula 1 pouring rights—the exclusive rights to sell drinks at the tracks—and snack distribution at 21 of the 24 races, international chief marketing officer Jane Wakely told Sports Business Journal. “Occasions out of home are a big growth driver,” she said. Brands like Doritos, Sting Energy, and Gatorade are part of the deal, which runs through 2030. Sports Business Journal
Investors are eyeing if these efforts translate into near-term volume gains or linger as longer-term brand investments. PepsiCo has signaled a 2026 priority on boosting productivity and sharpening execution in North America, with a supply-chain review underway to safeguard margins.
The $136 level now serves as a near-term marker following Thursday’s low, with $145 acting as resistance since late December. These zones often draw short-term trading interest once stocks resume on Monday.
The situation isn’t straightforward. A consumer class action lawsuit filed in New York federal court alleges that PepsiCo and Walmart engaged in a decade-long price-fixing scheme, driving up prices for Pepsi soft drinks sold outside Walmart. Both companies have denied the claims.
Next up on the calendar: the Bureau of Labor Statistics will drop December’s Consumer Price Index at 8:30 a.m. ET Tuesday. That same morning, big banks start reporting earnings, with JPMorgan kicking things off. PepsiCo’s numbers won’t show up until Feb. 3.
