NEW YORK, January 2, 2026, 21:01 ET — Market closed.
- Procter & Gamble fell 1.06% to $141.79 on Friday, extending a four-session slide.
- U.S. stocks ended mixed to start 2026, with the Dow higher and the Nasdaq slightly lower.
- Focus now shifts to P&G’s Jan. 22 earnings and next week’s U.S. labor-market data.
Procter & Gamble Co shares fell 1.06% on Friday to close at $141.79, after trading between $143.34 and $141.24. The drop marked a fourth straight daily decline, with about 8.7 million shares traded. The stock was last indicated at $141.68 in after-hours trading. 1
The slide matters as investors begin 2026 repositioning in defensive stocks — companies viewed as steadier because they sell everyday essentials and typically pay regular dividends.
P&G is a bellwether within consumer staples, a sector that tends to draw interest when growth expectations soften or when investors want steadier cash flows. That makes its next quarterly update a key checkpoint on pricing power and day-to-day demand.
U.S. stocks finished mixed on the first trading day of 2026, with the Dow up 0.66% and the S&P 500 ahead 0.19%, while the Nasdaq slipped 0.03%, helped by gains in chipmakers, a Reuters report said. Joe Mazzola, head of trading and derivatives strategy at Charles Schwab, described a “buy the dip, sell the rip” mindset — buying pullbacks and selling rallies. 2
On the chart, P&G ended below its 50-day moving average of $146.37 and 200-day moving average of $156.00, trend gauges that many traders watch, StockAnalysis.com data showed. The stock’s relative strength index, or RSI — a momentum indicator — was 40.88, near the threshold that some investors associate with oversold conditions. 3
P&G has scheduled its fiscal second-quarter earnings conference call for Jan. 22 at 8:30 a.m. ET. 4
Investors will be listening for comments on pricing, volumes and input costs across categories such as fabric, home care and personal care. Any shift in the company’s tone on full-year expectations tends to ripple across the broader consumer staples group.
Options markets are pricing in a roughly 4.56% move for PG over the week that includes the earnings release, based on OptionSlam’s implied-move measure, which is derived from option premiums. OptionSlam rates PG at 1.3 on its earnings volatility scale, underscoring how unusual a larger swing would be for the stock. 5
Before the next session, investors will be watching next week’s U.S. labor-market releases and any resulting move in bond yields, which can reset the appeal of dividend payers versus Treasuries.
For PG, the immediate focus is whether shares can hold above the $141 area, after Friday’s low of $141.24, and whether the stock can reclaim the 50-day average near $146. A sustained move back above that trend line would suggest selling pressure is easing.
PG’s 52-week range spans $138.14 to $179.99, and the average analyst price target tracked by StockAnalysis.com is $174.20. That gap keeps the stock on the radar into earnings, but it also raises the bar for management’s tone on demand and margins. 6
With the market closed, PG is likely to trade in step with shifting rate expectations until investors get fresh company guidance on Jan. 22.
