New York, Jan 18, 2026, 11:38 AM EST — Market closed.
- Procter & Gamble shares slipped 0.1% to close Friday at $144.53.
- Barclays increased its price target to $155 but maintained an Equal Weight rating.
- The U.S. markets will be closed Monday; P&G is set to release quarterly results and hold its earnings call on Jan. 22.
Procter & Gamble shares slipped 0.1% on Friday, finishing at $144.53. The stock wrapped up the long weekend stuck close to the mid-$140 range.
The broader market offered little momentum. On Friday, U.S. stocks closed nearly unchanged, with the three major indexes logging small weekly declines as earnings season got underway and investors braced for the upcoming market holiday, Reuters reported. “To finish the week around flat” while the S&P 500 hovers near 7,000 “is a win in most investors’ books,” said Anthony Saglimbene, chief market strategist at Ameriprise Financial. 1
P&G’s stock has been acting as a safe haven lately. Barclays analyst Lauren Lieberman bumped her price target to $155 from $151 but kept an Equal Weight rating, signaling she expects the shares to track their peers. She described the recent surge as “a flight to safety” and pointed to potential oil and currency challenges in 2026. (A price target is an analyst’s projection of where a stock might head over time.) 2
P&G, known for Tide detergent and Pampers diapers, operates in the consumer staples sector — a market segment that typically holds steady when investors grow cautious. Its reputation for low volatility works both ways: it attracts steady investment but can fall behind when risk appetite returns.
P&G will hold its fiscal second-quarter earnings call on Jan. 22 at 8:30 a.m. ET, per the company’s investor relations calendar. 3
As the company nears its earnings report, traders are set to focus on pricing and volume updates, plus any insights into demand for everyday goods following the holiday shopping surge. Guidance will be scrutinized closely, particularly the commentary on “organic” growth — sales growth that excludes currency fluctuations and acquisitions.
The New York Stock Exchange calendar confirms markets will be closed Monday for Martin Luther King Jr. Day, tightening the trading week and limiting opportunities for investors to adjust their positions. 4
But that defensive bid could quickly unravel if the results disappoint. A weaker sales mix, unexpected margin pressure, or a cautious stance on costs might push P&G beyond its tight trading range—especially if investors conclude the “safety” trade has become too crowded.
Staples showed a split picture heading into the weekend: Clorox dropped 1.1% on Friday, while Colgate-Palmolive nudged higher. This divergence underscores the growing influence of company-specific factors as earnings season picks up. 5
Thursday brings the next major trigger. P&G is set to release earnings on Jan. 22 before markets open, per Nasdaq’s earnings calendar. Investors will be watching closely to see if the company can hold onto growth and margins amid a market favoring more stable stocks. 6
