PG Stock Price Near 2‑Year Low as P&G Warns on U.S. Sales: Outlook, Forecasts and Dividend Update

Updated: December 7, 2025

Procter & Gamble (NYSE: PG) is trading near its lowest levels in roughly two years despite beating recent earnings expectations and maintaining one of the longest dividend‑growth streaks in the market. The stock has slid as investors digest warnings about “significantly” weaker U.S. sales, a 7,000‑job restructuring plan, and an upcoming CEO transition in early 2026. ^[1]

Below is a deep dive into the current PG stock price, the latest news as of December 7, 2025, and how analysts and models are forecasting the next moves for this consumer‑staples giant.

PG stock price today and recent performance

Procter & Gamble last closed at about $143.45 per share, down roughly 1.3% in Friday’s (Dec. 5) session, underperforming the S&P 500, which eked out a small gain. ^[2]

In the past week, the selling pressure has pushed PG:

Close to a 52‑week low: The stock recently touched $144.04, marking a new 52‑week low and capping a ~17.6% decline over the last 12 months. ^[3]
Well below its recent high: MarketBeat data shows a 12‑month trading range of roughly $142.5 to $179.99, with the shares now hovering near the bottom of that band. ^[4]
Under pressure over the last three months: Simply Wall St notes that PG has fallen by about 10% over the last quarter and delivered a roughly –15% total shareholder return over the past year, underscoring fading momentum. ^[5]

Year‑to‑date, PG is down in the low‑teens percentage range, according to summary data from Yahoo Finance, which also flags the stock as trading around 20% below its estimated fair value on some discounted cash‑flow models. ^[6]

In other words: investors are treating this classic “safety” stock more like a problem child than a safe haven right now.

Why Procter & Gamble shares have slumped

CFO warning: U.S. sales “down significantly”

The key catalyst for the latest leg lower came on December 2, when CFO Andre Schulten told investors at the Morgan Stanley Global Consumer & Retail Conference that U.S. category sales were “down significantly” in both volume and value in October, with November expected to look much the same. ^[7]

Schulten described the U.S. environment as:

“More volatile” than it has been “in a long time”
Hit by a combination of:
- A prior port strike that led retailers to stockpile goods, making year‑over‑year comparisons tougher
- A U.S. government shutdown and delayed SNAP food‑assistance benefits
- Heightened competition and consumer “nervousness and caution” ^[8]

Because P&G sells everyday staples like Tide detergent and Pampers diapers, analysts treat its commentary as a real‑time read‑through of U.S. consumer health. The warning sent PG shares to their lowest level since late 2023. ^[9]

Slower U.S. quarter, but guidance intact

Despite the soft U.S. backdrop, management has not cut full‑year guidance. The company still expects for fiscal 2026 (P&G’s fiscal year runs mid‑year to mid‑year): ^[10]

All‑in sales growth:1%–5% year‑on‑year
Organic sales growth:0%–4%
EPS guidance:$6.83–$7.10 per share

Schulten emphasized that the U.S. weakness is expected to impact Q2 (current quarter) more than the full year, with a planned recovery later in the fiscal year if U.S. demand stabilizes. ^[11]

This combination—weak near‑term U.S. data but unchanged guidance—has made the stock a Rorschach test: cautious investors see mounting risk, while optimists see a temporary soft patch in an otherwise steady story.

Earnings are still solid, but growth is slow

Behind the stock volatility, P&G’s numbers look more boring than alarming.

Fiscal 2025: flat sales, higher profits

For fiscal 2025, Procter & Gamble reported: ^[12]

Net sales:$84.3 billion, essentially flat versus the prior year
Organic sales:+2%, driven by pricing and modest volume growth
Diluted EPS:$6.51, up 8% year‑on‑year
Core EPS:$6.83, up 4%

The company also:

Generated $17.8 billion in operating cash flow
Returned over $16 billion to shareholders via $9.9 billion in dividends and $6.5 billion in buybacks
Marked its 69th consecutive year of dividend increases and 135th straight year of paying a dividend ^[13]

So while top‑line growth is sluggish, P&G continues to grind out earnings growth through efficiency, pricing power, and aggressive capital returns.

Latest quarter: Q1 FY 2026 beat

On October 24, 2025, P&G posted Q1 FY 2026 results that beat expectations: ^[14]

EPS:$1.99 vs consensus $1.90
Revenue:$22.39 billion, up 3% year‑on‑year and slightly ahead of estimates
Trailing EPS: about $6.85, with earnings expected to grow ~6% next year to around $7.34

These figures underline a paradox: operationally, P&G is performing reasonably well, but the stock is behaving as if trouble is just getting started.

Restructuring and CEO transition: what changes in 2026?

7,000 job cuts and portfolio streamlining

In June 2025, P&G announced a major two‑year restructuring program that will: ^[15]

Cut about 7,000 non‑manufacturing roles, roughly 15% of that workforce segment (around 6% of total employees)
Cost an estimated $1.0–$1.6 billion in restructuring charges
Target $1.5 billion in annual savings via:
- Simpler supply chains
- Heavier use of digitization and automation
- Potential exits from lower‑priority brands, categories, and markets

Executives have also flagged tariffs as an added headwind, estimating a 3–4 cent EPS hit in fiscal Q4 and a potential ~$600 million pre‑tax impact in fiscal 2026 if current trade measures remain in place. ^[16]

For investors, this sets up a classic trade‑off: painful near‑term costs in exchange for a leaner, higher‑margin P&G over the medium term.

New CEO: Shailesh Jejurikar takes over January 1, 2026

Leadership is changing alongside the restructure. In July 2025, P&G named current COO Shailesh Jejurikar as the next CEO, effective January 1, 2026. Current CEO Jon Moeller will transition to executive chairman. ^[17]

Key points from the transition:

Jejurikar is a 36‑year company veteran, previously leading the Fabric & Home Care division (brands like Tide, Ariel, Downy). ^[18]
The board framed the move as an orderly, planned succession, consistent with P&G’s tradition of promoting from within. ^[19]
The CEO hand‑off will be completed just as the restructuring ramps up and the U.S. consumer picture remains uncertain.

Investors will watch early 2026 closely for any tweaks to strategy, cost‑saving targets, or capital‑allocation philosophy under the new CEO.

What Wall Street thinks about PG stock

Despite the recent sell‑off and macro worries, most Wall Street analysts still lean constructively on PG—albeit with caveats on valuation and growth.

Consensus ratings: mostly Buy, not a slam‑dunk bargain

Different aggregators show broadly similar conclusions:

MarketBeat
- Rating: Moderate Buy
- Analysts: 21 (12 Buy, 9 Hold, 0 Sell)
- Average 12‑month target:$171.53
- Implied upside:~19.7% from around $143
- Target range:$153–$209 ^[20]
ValueInvesting.io
- Consensus rating: Buy from 35 analysts
- Average target:$172.19
- Implied upside:~20%
- Range:$146.90–$195.30 ^[21]
StockAnalysis
- Rating: Buy from 14 analysts
- Average target:$174.43
- Implied upside:~21.6% from the latest price ^[22]

In short, the Street’s base case is that PG has high‑single‑ to low‑double‑digit upside over the next year if it executes on restructuring and if the U.S. consumer stabilizes.

Valuation: premium multiple, mixed fair‑value views

Valuation is where opinions diverge most sharply:

Zacks highlights a forward P/E of ~20.7, above the consumer‑staples industry average of about 19.4. The firm also notes a PEG ratio (P/E to growth) of ~4.4, compared with ~2.9 for peers, and assigns PG a Zacks Rank #3 (Hold). ^[23]
Simply Wall St’s narrative model pegs PG as roughly 19–20% overvalued, with a fair value near $120 versus the current mid‑$140s, pointing to modest long‑term growth expectations and a rich cash‑flow multiple. ^[24]
A Yahoo Finance DCF‑style analysis, by contrast, suggests PG may be undervalued by around 22%, and notes the share price has fallen about 13–14% year‑to‑date. ^[25]

On the more bearish side, a recent Seeking Alpha article framed P&G as a “cash‑generative, high‑margin enterprise” but argued that modest growth and an above‑average valuation make it “still a sell.” ^[26]

Put together, these views imply that PG is not universally seen as cheap, even after the correction. Bulls argue you’re paying a fair price for durability; skeptics argue the safety premium is still too high.

Short‑term technical and algorithmic forecasts

Purely technical and quantitative models are currently cautious on PG.

Crypto‑style analytics platform CoinCodex (yes, they also track stocks) shows: ^[27]

Current price:$143.45
Short‑term forecast (by Dec. 12, 2025):
- Expected to rise to about $147.62, a gain of roughly 2.9%
One‑month view (by early January 2026):
- Target around $155.21, implying ~8.2% upside
Technical sentiment:Bearish
- 0 bullish vs 26 bearish technical indicators
- Price below major daily and weekly moving averages (50‑, 100‑, and 200‑day)

Over a one‑year horizon, the same model projects only about 0.8% upside to roughly $144.65, and longer‑term forecasts out to 2030 are essentially flat in real terms.

These algorithmic projections are not fundamental research and should be treated as speculative; they mainly underscore that momentum is weak and the stock sits below key technical resistance levels.

Dividend profile: still a defensive blue chip?

Even as the share price slumps, P&G’s income story remains one of the most robust in the market.

The company has paid a dividend since 1890 and has raised it for 69 consecutive years, putting it firmly in the rarefied club of long‑tenured dividend aristocrats. ^[28]
The current annual dividend is about $4.23 per share, paid quarterly, which works out to a yield of roughly 3% at current prices. ^[29]

Recent coverage in income‑focused media reinforces this picture:

24/7 Wall St. highlighted P&G as one of the “dividend stocks that keep paying even when markets stumble,” calling it a prime example of a defensive anchor with a multi‑decade record of consistent increases. ^[30]
Kiplinger’s list of “Best Dividend Stocks to Buy for Dependable Dividend Growth” singles out P&G’s ability to raise its payout through recessions, inflation cycles, and market shocks. ^[31]

For long‑term, income‑oriented investors, the recent share‑price weakness mechanically lifts the forward yield, but whether that translates into attractive total returns depends on how earnings and valuation evolve from here.

Key risks and catalysts to watch

Looking beyond today’s price, several factors are likely to drive PG stock in the coming quarters.

1. Health of the U.S. consumer

PG’s own data show that U.S. categories—the company’s largest market—are currently down significantly in both volume and value, largely due to stressed lower‑ and middle‑income consumers trading down to cheaper store brands and delaying purchases. ^[32]

If the U.S. environment deteriorates further, P&G could struggle to hit its 1–5% sales growth target for fiscal 2026.

2. Execution of restructuring and brand exits

The company’s 7,000‑job reduction, supply‑chain overhaul, and potential brand exits are designed to free up cash and sharpen focus on core franchises. But they also introduce risks: ^[33]

Restructuring costs might overshoot the $1.0–$1.6 billion estimate.
Employee morale and organizational complexity could temporarily disrupt execution.
Exits from smaller categories may impact top‑line growth before cost savings fully materialize.

3. CEO transition in early 2026

New CEO Shailesh Jejurikar will inherit a company mid‑restructure, with investors keen to see: ^[34]

Whether he maintains or adjusts capital‑allocation priorities (buybacks vs. capex vs. M&A)
How aggressively he pursues further portfolio simplification
His stance on pricing vs. volume in a fragile consumer environment

Even if the transition is orderly, any surprise shifts in tone or targets could move the stock.

4. Upcoming earnings

According to Zacks and MarketBeat, Wall Street currently expects P&G’s next quarterly EPS (Q2 FY 2026) to be around $1.88–$1.90 on revenue of roughly $22.3–$22.4 billion, with results tentatively scheduled for late January 2026. ^[35]

Given the recent sales warnings, this earnings report—plus any updated guidance—will be a crucial test of whether the slowdown is contained or spreading.

PG stock FAQs (as of December 7, 2025)

What is PG’s stock price today?

P&G last closed at about $143.45 per share, near its 52‑week low and roughly 17% below where it traded a year ago. ^[36]

Why has PG stock dropped recently?

The recent slide is mainly tied to:

Management’s warning that U.S. category sales were “down significantly” in October and likely November,
Concerns about a volatile U.S. consumer, government‑related disruptions, and SNAP benefit delays, and
A perception that P&G still trades at a valuation premium despite only modest growth. ^[37]

Is PG stock rated a Buy or a Sell by analysts?

Most major analyst aggregators show Buy or Moderate Buy ratings:

MarketBeat: Moderate Buy (21 analysts)
ValueInvesting.io: Buy (35 analysts)
StockAnalysis: Buy (14 analysts) ^[38]

However, there are also more cautious voices—including neutral Zacks rankings and bearish fundamental takes on platforms like Seeking Alpha and Simply Wall St that argue PG is still overvalued. ^[39]

What are the main 12‑month price targets for PG?

Across different services, average 12‑month targets cluster in the low‑$170s:

MarketBeat: $171.53
ValueInvesting.io: $172.19
StockAnalysis: $174.43

All imply roughly 16–22% upside from current levels, with high targets near $195–$209 and lows in the mid‑$150s. ^[40]

What is P&G’s dividend yield?

P&G currently pays an annual dividend of about $4.23 per share, translating to a yield of roughly 3% at recent prices. The company has raised its dividend for 69 consecutive years. ^[41]

Bottom line

As of December 7, 2025, PG sits at an interesting crossroads: the stock is trading near multi‑year lows despite steady earnings, robust cash flows, and one of the strongest dividend records in global equities. At the same time, the company faces real challenges—from pressured U.S. consumers and restructuring execution risk to a leadership transition in early 2026

References