NEW YORK, Feb 9, 2026, 14:02 ET — Regular session
- Procter & Gamble stock slips roughly 1.2% in the afternoon, trailing the wider market’s move
- Consumer-staples shares slipped, with traders looking ahead to important U.S. data due this week.
- Next up on the calendar: the U.S. jobs report, followed closely by CPI—both in the near-term spotlight.
The Procter & Gamble Company shares slipped 1.2% to $157.24 Monday afternoon, lagging behind the broader market’s flat performance as consumer-staples stocks lost ground. Earlier, P&G hit $159.37 before pulling back. Colgate-Palmolive and Kimberly-Clark also traded lower.
The slide shifts focus toward defensive names, just as a packed slate of U.S. economic data arrives. Investors are zeroing in on fresh reads for consumer spending, wage trends, and the direction of interest rates. The Labor Department releases its January employment numbers Feb. 11, with the January CPI following on Feb. 13—both at 8:30 a.m. Eastern. 1
P&G’s timing is critical here. Investors often look to the company for signals on household spending and how well retailers can stick to higher prices. Shares tend to move when the market questions just how much pricing leverage major brands still command.
P&G last gave investors an update Jan. 22, sticking with its full-year core earnings outlook after reporting fiscal second-quarter numbers. “Organic sales”—which strips out currency and M&A swings—didn’t budge. “Core EPS” was also flat. CEO Shailesh Jejurikar described the landscape as “challenging” for both consumers and geopolitics, but said the company remains on course. 2
Still, the quarter highlighted where things are tightening. Reuters noted sales volumes dropped across three out of P&G’s five business segments. Core gross margin slipped again—costs and U.S. consumers trading down are weighing. “Shoppers [are] being driven by cost” on staples like detergent, according to Brian Mulberry at Zacks Investment Management. 3
P&G is lining up a quarterly dividend of $1.0568 a share, a regulatory filing reveals. Shareholders on record as of Jan. 23 can expect payment on or after Feb. 17, 2026. 4
Right now, traders are hunting for hints that volumes might hold steady—ideally, without triggering steeper discounts. They’re also watching to see if input costs and currency fluctuations are settling down enough to stop margins from shrinking more.
Friday’s U.S. CPI print for January hits at 8:30 a.m. ET on Feb. 13 and stands to shake up forecasts for consumer demand—not to mention how aggressively P&G can keep raising prices. 5
