London, Jan 24, 2026, 09:27 GMT — The market is closed.
- Prudential shares ended Friday down nearly 2%, ahead of the weekend market closure
- Insurer agreed to increase its stake in Malaysia life insurance to 70%, paying roughly $375 million
- Investors are focused on deal completion, the speed of buybacks, and the full-year results due in March
Prudential (PRU.L) shares dropped 1.88% on Friday, closing near 1,150 pence. With the London market shut for the weekend, investors have time to digest the insurer’s Malaysia deal and its plans for capital returns ahead of Monday’s session. 1
Here’s why it matters: Prudential is injecting new capital into a key ASEAN market while simultaneously cutting its share count with buybacks. For life insurers, the push and pull between investing for growth and returning cash often hits the stock price fast, especially as results season approaches.
Prudential announced Thursday it has agreed to acquire an additional 19% stake in Sri Han Suria, the holding company behind Prudential Assurance Malaysia Berhad (PAMB), for RM 1.52 billion (around $375 million). This move boosts Prudential’s ownership to 70%. The company confirmed that Bank Negara Malaysia has given the green light for the transaction. The deal is expected to be accretive to both IFRS earnings per share and traditional embedded value, a key life-insurance metric estimating future profits from current policies. CEO Anil Wadhwani commented, “Increasing our ownership of PAMB reflects our deep commitment to Malaysia and our confidence in its future.” 2
Prudential’s life insurance business in Malaysia covers both conventional policies via PAMB and a sharia-compliant segment through Prudential BSN Takaful, which offers Islamic insurance. The latest acquisition comes after Prudential reached what it described as a “full and final settlement” in July 2025, resolving a longstanding dividend dispute with Detik Ria, a minority shareholder, Reuters reported. 3
The buyback push kept up. On Friday, Prudential revealed it bought 322,055 ordinary shares on Jan. 22 from J.P. Morgan Securities. Prices ranged from £11.7050 to £11.8800, averaging £11.7877. The company intends to cancel these shares. 4
That repurchase is part of Prudential’s $1.2 billion buyback programme, kicked off on Jan. 6 and set to wrap up by Dec. 18, 2026, at the latest. The insurer said the plan aims to return capital to shareholders by cutting down issued share capital. This buyback falls within a broader strategy to return over $5 billion to shareholders between 2024 and 2027. 5
The broader market treaded carefully heading into the weekend. The FTSE 100 slipped 0.07% on Friday, ending a three-week run of gains as fresh geopolitical tensions dampened investor mood, Reuters reported. 6
Prudential’s stock is trading roughly 5% under its 52-week peak of 1,213 pence, according to Hargreaves Lansdown’s figures. On Friday, around 3.49 million shares changed hands, the data shows. 7
Investors will be on alert next week for signs that the Malaysia deal closes as promised “shortly.” Attention will also focus on whether Prudential outlines how it plans to simplify the remaining minority stake, should Detik Ria decide to sell. With liquidity thin and the stock drifting, the steady stream of daily buyback announcements could prove significant.
Several factors could throw a wrench in the works. A slip in completion timing, a drop in the ringgit, or a slowdown in Malaysian sales might dampen the investor gains anticipated from stronger economic interest, even if the accounting consolidation remains unchanged.
Prudential’s 2025 full-year results are due March 19. Investors will focus on new business profit, cash generation, and any updates to capital-return guidance. Expect questions on Malaysia, too. 8
