New York, Jan 12, 2026, 14:06 EST — Regular session
- Pure Storage shares climbed roughly 8% in afternoon trading, beating the broader market.
- On Friday, a filing revealed that founder John Colgrove transferred 200,000 shares as gifts between family trusts.
- Traders are eyeing Tuesday’s U.S. CPI report and a Pure Storage investor conference scheduled for Jan. 15.
Pure Storage shares jumped 7.9% on Monday, closing at $72.29. The move added to a volatile start for U.S. storage-related stocks, with investors shifting focus toward AI infrastructure plays.
This move is crucial now as Pure faces a busy slate of market catalysts that could jolt rates and tech multiples. Inflation numbers are coming, and earnings season is just starting—prompting traders to swiftly adjust hardware stocks on even minor sentiment changes.
Afternoon trading showed a mixed picture: the S&P 500 crept up around 0.1%, while the Nasdaq gained about 0.4%, per an Associated Press market summary. 1
A regulatory filing accepted Friday revealed that founder and Chief Visionary Officer John “Coz” Colgrove executed two “gift” transactions on Jan. 7, transferring 100,000 shares out of one trust and the same amount into another at no cost per share. 2
The filing showed Colgrove still holds 6.46 million shares outright after the transactions, plus more shares tucked away in trusts—a setup that can obscure a clear read on insider moves.
Insider stock moves, even gifts, usually draw attention when a stock is volatile, particularly following the sharp post-earnings swings seen across the sector late last year.
Pure’s next big date is Thursday, when it’s set to present at the 28th Annual Needham Growth Conference. Colgrove will take the stage at 12:00 p.m. ET, per the company’s investor events calendar. 3
Macro factors are at play too. The U.S. Labor Department will publish December CPI data Tuesday at 8:30 a.m. ET. This report frequently shifts expectations for the Federal Reserve’s next moves, impacting valuations, especially in high-multiple tech stocks. 4
Monday saw peer stocks gain ground: NetApp climbed roughly 1.5%, with Western Digital and Seagate advancing around 5.0% and 4.5%, respectively.
Storage and memory stocks jumped earlier this month, fueled by investor excitement over AI-driven demand for SSDs and data infrastructure. Shares of SanDisk and Western Digital surged sharply. 5
On the flip side, hardware demand can drop sharply if cloud spending eases or investors conclude the AI buildout is already factored in. Gains sparked by conference buzz could vanish fast if Tuesday’s CPI comes in hotter than expected, driving yields up.
Traders are zeroing in on Tuesday’s CPI data and Thursday’s Needham webcast, looking for fresh clues on demand patterns, big-ticket customer moves, and how quickly spending on AI-related infrastructure is ramping up.
