NEW YORK, Jan 4, 2026, 15:40 ET — Market closed
- Qualcomm shares ended Friday up about 1.1% at $172.98.
- The company said Toyota’s new RAV4 is now available with Qualcomm’s Snapdragon Digital Chassis.
- A filing showed CFO Akash Palkhiwala notified regulators of a planned sale of 3,333 shares under a pre-arranged trading plan.
Qualcomm shares ended Friday up about 1.1% at $172.98 after the company said Toyota’s new RAV4 is now available with its Snapdragon Digital Chassis platform.
Why this matters now is timing. Qualcomm heads into CES week with investors watching for signals on its push beyond smartphones into PCs and cars, two markets where design wins can translate into multi-year revenue streams. 1
Macro is also on traders’ screens ahead of the next U.S. session. Federal Reserve Bank of Philadelphia President Anna Paulson said on Saturday that further rate cuts could be “some way off,” a backdrop that can sway rate-sensitive tech shares.
Qualcomm’s automotive update put focus on its “digital chassis,” industry shorthand for the computing and connectivity stack inside a vehicle. Qualcomm Technologies said the new RAV4 integrates its Snapdragon Digital Chassis for personalization and infotainment, according to a company release syndicated by Targeted News Service.
Separately, a U.S. Securities and Exchange Commission filing showed CFO Akash Palkhiwala filed a Form 144 on Jan. 2 to sell 3,333 shares, worth about $576,500 at Friday’s close. A Form 144 is a notice of a proposed insider sale under SEC rules. 2
“The sales of shares set forth herein are made in connection with a selling plan dated 11/26/2024,” the filing said, referring to a Rule 10b5-1 plan, a pre-arranged trading plan used to schedule sales in advance. 2
Investors will also be watching CES programming that starts Monday. The CES schedule lists a “Snapdragon X Series Launch and Celebration” on Jan. 5 from 9 a.m. to 11 a.m. PT at the Wynn, with Compute and Gaming SVP Kedar Kondap and partners set to present updates on Snapdragon X Series and Windows 11 Copilot+ PCs. 1
CES 2026 runs Jan. 6-9 in Las Vegas, a week when chip and device announcements can move sentiment across the sector. Copilot+ PCs is Microsoft’s label for Windows machines built with dedicated hardware to run some AI features on the device. 3
On the chart, Qualcomm is trading near key trend gauges. The stock is roughly 16% below its 52-week high of $205.95, and it is hovering around its 50-day and 200-day moving averages, according to market data. 4
The risk for bulls is that CES headlines and incremental auto wins do not translate into near-term revenue, while a shift in rate expectations could pressure semiconductors broadly. Paulson’s comments underscored that the market is still parsing how quickly the Fed will move this year.
Next up, investors get two major macro reads: the U.S. December employment report on Jan. 9 at 8:30 a.m. ET and the December CPI report on Jan. 13 at 8:30 a.m. ET. Qualcomm’s next company-specific catalyst is its fiscal first-quarter earnings conference call, scheduled for Feb. 4 at 1:45 p.m. PT, after U.S. markets close. 5
