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Qualcomm stock today: QCOM rises on Toyota RAV4 Snapdragon news as CES, earnings loom
3 January 2026
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Qualcomm stock today: QCOM rises on Toyota RAV4 Snapdragon news as CES, earnings loom

NEW YORK, Jan 3, 2026, 14:50 ET — Market closed

  • Qualcomm shares closed up 1.1% Friday at $172.98, lagging a 4.2% jump in a broad semiconductor ETF.
  • A U.S. filing showed CFO Akash Palkhiwala notified regulators of a planned sale of 3,333 Qualcomm shares worth about $0.58 million.
  • Traders are looking to CES events starting Monday and Qualcomm’s Feb. 4 earnings call for the next catalysts.

Qualcomm (QCOM) shares ended Friday up 1.1% at $172.98. The move followed fresh automotive news from the company and came ahead of CES events that often set the tone for chip and device names in early January.

Why it matters now is timing. CES 2026 in Las Vegas runs Jan. 6-9, and investors are watching for updates on Qualcomm’s push beyond smartphones into PCs and cars — two areas where design wins can translate into multi-year revenue streams.

With U.S. markets shut Saturday, the next leg for tech stocks may also hinge on macro data that can swing rate expectations. The U.S. jobs report is due Jan. 9 and the December CPI report follows on Jan. 13, according to the Labor Department schedule.

Qualcomm said Toyota’s new RAV4 is now available with its Snapdragon Digital Chassis, built on a next-generation Snapdragon Cockpit platform aimed at personalization and connected in-car features.

The “digital chassis” is industry shorthand for the computing and connectivity stack inside a vehicle — the chips and software that run infotainment, enable data links and support features that can be updated over time.

“We are excited to partner with Toyota to integrate our Snapdragon Digital Chassis into the new RAV4,” Mark Granger, a Qualcomm Technologies vice president, said in the announcement. Qualcomm

Separately, a U.S. Securities and Exchange Commission filing showed Qualcomm CFO Akash Palkhiwala filed a Form 144 on Jan. 2 to sell 3,333 shares with an aggregate market value of about $576,542, using Goldman Sachs & Co. LLC as broker.

A Form 144 is a notice of a proposed insider sale under SEC rules. The filing said the sale was tied to a Rule 10b5-1 plan — a pre-arranged trading plan — adopted on Nov. 26, 2024.

Qualcomm’s gain still lagged the broader chip trade. The iShares Semiconductor ETF rose 4.2% on Friday, while Qualcomm was up about a quarter of that.

In the sector, Intel jumped 6.7% and Nvidia rose 1.3% on Friday, while Qualcomm traded on lighter volume than its recent average, according to market data.

Before the next session, investors are also looking to CES programming that starts Monday, including a Qualcomm-hosted “Snapdragon X Series Launch and Celebration” scheduled for Jan. 5 at the Wynn, the CES schedule shows. The session lists Compute and Gaming SVP Kedar Kondap and partners discussing Snapdragon X Series and Windows 11 Copilot+ PCs. CES

Beyond CES, Qualcomm’s next major company-specific catalyst is earnings. The firm’s investor events calendar lists its Q1 FY26 earnings conference call for Feb. 4 at 1:45 p.m. PT.

Macro catalysts are close behind. The U.S. Employment Situation report for December is scheduled for Jan. 9 at 8:30 a.m. ET, and December CPI is scheduled for Jan. 13 at 8:30 a.m. ET, the BLS release calendar shows — reports that can move rate-sensitive tech shares.

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