NEW YORK, December 30, 2025, 01:35 ET — Market closed
Reddit, Inc. shares closed up 3.9% on Monday, outpacing a softer U.S. market as traders leaned into fresh analyst commentary linking the company to the rise of AI-powered search. The stock ended at $234.65 after trading between $223.91 and $236.00. 1
The move followed a Needham note arguing that as users shift from clicking links to reading AI-generated answers, the winners will be the sources those answers cite. “As overall referral traffic shrinks, the platforms that AI-Answers cite (like Reddit) become increasingly valuable,” Needham analyst Laura Martin said, according to StreetInsider. 2
Needham’s thesis is that online discovery is moving from page visits to “citations” — mentions inside AI summaries — which can reshape who captures ad dollars and bargaining power. TipRanks said Needham pointed to third-party research and estimated Reddit accounts for roughly 20% to 40% of AI citations, while reiterating a Buy rating and a $300 price target. 3
That matters now because ad-driven internet platforms have been fighting for growth as search and social feeds evolve. Investors have also been quick to re-rate companies they believe can monetize the “answer engine” era, where visibility comes from being referenced rather than visited.
Reddit’s gain came as broad equity benchmarks slipped, with the S&P 500 and Nasdaq-100 tracking ETFs ending lower. Social-media peers were mixed, with Meta Platforms down and Pinterest lower while Snap was little changed.
Valuation remains a live wire. Reddit trades at a triple-digit trailing price-to-earnings multiple, a sign investors are paying up for a growth story that depends on both advertising momentum and new revenue streams such as data licensing.
The company last told investors its AI-powered advertising tools were helping attract marketing budgets, and it forecast holiday-quarter revenue above Wall Street expectations. Reuters reported at the time that the outlook supported the view that AI-driven ad targeting was paying off. 4
For investors, the question is whether that momentum persists as the market tests how durable digital ad demand is into 2026, and whether AI-driven discovery can be translated into higher pricing power for ads and licensing without triggering heavier regulatory or platform backlash.
Before the next session, traders will also parse the Federal Reserve’s minutes from its Dec. 9–10 meeting, due at 2:00 p.m. ET on Tuesday. Rate expectations can swing sentiment toward high-growth stocks, where future profits carry more weight in valuations when yields move. 5
On the chart, Monday’s $236 high is an obvious near-term ceiling, while the $224 area marks a fresh reference point for support after the stock’s intraday dip. In thin year-end trading, breaks of well-watched levels can attract momentum flows — and just as quickly reverse.
The next company-specific waypoint is earnings. Reddit has not confirmed its next report date, but MarketBeat estimates the next earnings release for Wednesday, Feb. 11, 2026, based on past schedules. 6
