New York, Jan 11, 2026, 04:16 EST
- Roblox CEO David Baszucki offloaded 66,896 shares, pulling in roughly $5.1 million, according to a securities filing.
- The filing also recorded share donations to charity along with a transfer to the Baszucki Family Foundation, all made under an established trading plan.
- Director Anthony P. Lee also reported selling 59,000 shares earlier this month.
Roblox CEO David Baszucki offloaded 66,896 shares worth around $5.1 million on Jan. 7, according to a U.S. securities filing. He also transferred additional stock to a charity and a family foundation. The Form 4 noted these moves were done under a Rule 10b5-1 Plan set up in August 2025—a pre-scheduled trading arrangement. 1
The disclosure comes amid a slide in Roblox shares, with investors snapping up insider sales as a cue on valuation. Roblox shares last traded at $73.27, down 0.8%.
Insider trades get reported on Form 4 filings with the U.S. Securities and Exchange Commission, often catching notice in stocks with big sentiment shifts. Though sales might be pre-planned, their timing can still hit a nerve — Baszucki’s sales went through at about $76 to $77 a share, above the current stock price.
Director Anthony P. Lee offloaded 59,000 Roblox shares on Jan. 2, netting about $4.7 million, according to a recent filing. The sale was carried out under a Rule 10b5-1 trading plan set up in November 2024. Weighted-average prices ranged from around $79 to $82 per share. 2
Roblox shares dropped roughly 6% on Jan. 6 after news broke of Lee’s stock sale, MarketBeat reported. Trading volume was notably light. The stock hit a low of $76.21 that day, according to the report. 3
Roblox’s shares moved in step with the wider gaming and interactive entertainment sector. Unity Software slipped 1.4%, Take-Two Interactive dropped 0.7%, and Electronic Arts edged down 0.1% at the last check.
MarketBeat reports that analysts covering Roblox carry a “Moderate Buy” rating, with an average price target set at $132.65. The stock, however, is currently trading well below both its 50-day and 200-day moving averages. According to MarketBeat, Roblox’s one-year trading range spans from $50.10 up to $150.59. 4
Roblox operates a platform where users create and explore virtual worlds, earning revenue by taking a share of the spending within those environments.
That said, insider selling is a blunt tool. A continuous stream of scheduled sales can put pressure on a stock, especially if the upcoming operating update falls short. Roblox is still a firm investors value for its growth potential, not short-term profits.
Roblox reported a quarterly loss of $0.37 per share on $1.36 billion in revenue, according to MarketBeat. Analysts are forecasting an average loss of $1.49 per share for the full year. 5
