Rumble (RUM) Stock Surges: Crypto Stablecoin, AI Partnerships & Legal Drama Fuel Rally!

Stock rally: Rumble (NASDAQ: RUM) jumped sharply in late Sept/early Oct 2025. On Oct. 2–3, 2025 the stock spiked ~12–13% (from about $7.39 on Oct 2 to ~$8.30 on Oct 3) on heavy volume (≈18 million shares traded vs. a normal ~3–4 million) ^[1]. This surge followed news of major partnerships (see below). Year-to-date 2025 RUM is down roughly 40–42%, trading around $7–8 (about 55% below its Dec 2024 52-week high of $16.27) ^[2].
Tether stablecoin launch: Crypto firm Tether – now Rumble’s largest investor – announced plans to launch its US-regulated stablecoin (USAT) on Rumble’s video platform ^[3]. (Tether paid $775 million in 2024 for a 48% stake in Rumble ^[4].) Rumble will integrate a crypto wallet supporting USAT by year-end ^[5]. This deal effectively gives Rumble exclusive U.S. distribution of a dollar-backed digital coin, creating a potential new revenue stream ^[6].
AI partnership (Perplexity): Rumble announced on Oct. 2 a strategic alliance with AI search engine Perplexity. The deal will embed Perplexity’s AI-powered tools into Rumble (improving content discovery) and bundle Perplexity Pro subscriptions with Rumble Premium ^[7] ^[8]. CEO Chris Pavlovski touted the move, saying Rumble is “thrilled to partner with Perplexity as we dive deeper into the AI space” ^[9]. This tie-up fueled heavy interest in RUM stock, which jumped over 13% on the news ^[10].
Q2 2025 earnings: Rumble reported Aug. 11, 2025 Q2 results: revenue $25.1 million (up 12% YoY) and stable ~51 million monthly active users ^[11]. The company is pursuing an all-stock acquisition of Northern Data (an AI/HPC infrastructure provider) – a deal backed by Tether, ND’s majority owner ^[12]. Rumble is also developing a “Rumble Wallet” (for tipping in Bitcoin and Tether USDT) via partners MoonPay and others; Tether will advertise and promote the Wallet on Rumble ^[13].
Legal & regulatory issues: Rumble has been embroiled in high-profile cases. In Brazil, the Supreme Court (Justice Alexandre de Moraes) ordered Rumble’s suspension (Feb 2025) over its refusal to block content of an accused misinformation promoter ^[14]. Rumble (and allied Trump Media & Tech) labeled this “extraterritorial censorship,” since it disrupted both Rumble and Trump’s Truth Social (which relies on Rumble’s video services) ^[15] ^[16]. In the U.S., courts have been unkind to Rumble’s lawsuits: a Texas judge dismissed Rumble’s ad-boycott antitrust suit against Diageo/WPP (Aug 2025) on jurisdiction grounds ^[17], and a California judge threw out Rumble’s YouTube-search antitrust suit (May 2025) as time-barred ^[18]. (Rumble still has a separate antitrust case pending against Google’s ad practices ^[19].)
Analyst sentiment: Wall Street is cautiously optimistic. RUM carries a Moderate Buy consensus (as of Oct 2025) ^[20] ^[21]. Analysts’ 12-month price targets average about $14–$14.50 – roughly double the ~$7–8 current price ^[22] ^[23]. For example, TipRanks notes “moderate buy” ratings and a $14.50 average target ^[24], and MarketBeat similarly shows 1 buy/1 hold, consensus target ~$14 ^[25].
Company & industry context: Rumble (founded 2013) is a video-sharing and cloud services platform that brands itself as a “free speech” YouTube alternative. It has about 50–60 million users (globally) ^[26]. Its last twelve-month revenue is under $100 million (≈$95.5M) ^[27], and it remains unprofitable (trailing net loss ~$338M) ^[28]. The stock trades at about 1.5–2× sales (given a ~$2.4 billion market cap) but with negative earnings, reflecting growth aspirations and niche positioning. Compared to big peers (e.g. Google/YouTube), Rumble is tiny but has gained attention as an ideological alternative; analysts note its volatility – the stock had dozens of >5% daily swings in the past year ^[29].

Sources: Recent public filings and news. Stock and financial data from Yahoo Finance/Investing.com. News and analysis from Reuters, TipRanks, Motley Fool, MarketBeat, GuruFocus, Finviz, and company press releases ^[30] ^[31] ^[32] ^[33] ^[34] ^[35]. All figures as of early Oct. 3, 2025.