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Salesforce stock slides 6% as new Slackbot AI agent rolls out in Slack
13 January 2026
2 mins read

Salesforce stock slides 6% as new Slackbot AI agent rolls out in Slack

NEW YORK, Jan 13, 2026, 15:22 EST — Regular session underway.

  • Salesforce shares dropped roughly 6% in afternoon trading, slipping more sharply than the broader market.
  • The company started a phased rollout of its redesigned Slackbot AI agent, targeting Business+ and Enterprise+ customers.
  • Wall Street is eyeing the company’s earnings report due in late February as the next major catalyst.

Salesforce shares dropped 6.4% to $242.86 during Tuesday afternoon trading, hitting a session low of $240.83. The company has started a phased rollout of a rebuilt Slackbot, an AI agent embedded in Slack, targeting Business+ and Enterprise+ customers, with the launch set to continue through February. “Slackbot … is the front door to the Agentic Enterprise,” said Slack CTO Parker Harris.

The update pushes Slack further into Salesforce’s vision for “AI agents” — software designed to act on a worker’s behalf, not merely respond to queries. It also places Slack squarely in the ring with Microsoft and Google, both advancing assistants within their office suites and collaboration platforms.

Why it matters right now: investors now see new AI features as a given. Their focus has shifted to evidence these tools can boost subscription growth and nudge customers toward higher-priced plans—without skyrocketing costs or sparking fresh concerns over sensitive data in chats.

The broader market drifted lower. The S&P 500 fell 0.4%, and the Dow dropped 408 points with under an hour to go. The Nasdaq slipped 0.3% as investors weighed early earnings reports alongside a key inflation update. AP News

Slack announced its new Slackbot taps into the “messages, files, channels and tools” users already have access to, carefully staying within existing permission limits. “To truly be useful at work, AI needs context,” said Rob Seaman, Slack’s chief product officer and interim CEO. The company also scheduled a webinar for Jan. 29 to guide customers through the new tool. Slack

Slack executives pitched Slackbot as more than just a tool for summarizing and drafting. “We’re eventually going to be adding in additional third-party tool calls,” Seaman told IT Pro, hinting at integrations that let the bot trigger actions across other platforms. At launch, Slackbot can’t schedule meetings, IT Pro noted, even as Slack showcases workflows that pull data from calendars and beyond. “It can know everything that you can know in Slack,” said Slack chief marketing officer Ryan Gavin. IT Pro

Barclays bumped its Salesforce price target to $338 from $330 on Monday, holding firm on an Overweight rating, according to Benzinga’s analyst ratings page. The consensus target, drawn from 34 analysts, stands near $326. Benzinga

Last month, Salesforce bumped up its full-year fiscal 2026 revenue forecast to a range of $41.45 billion to $41.55 billion. CEO Marc Benioff highlighted strong momentum in Agentforce and Data 360, which the company said is hitting nearly $1.4 billion in annual recurring revenue—a run-rate figure for subscription services.

Product launches don’t guarantee fatter paychecks. If users stick to Slack’s lower-tier plans or admins tighten usage over compliance concerns, Slackbot’s revenue boost might come slower than investors hope. Plus, AI still spits out confident but incorrect “hallucinations,” a real risk for heavily regulated sectors.

Salesforce hasn’t announced its next earnings date yet, but MarketBeat expects the report to drop Feb. 25 after market close, following its usual timing. Investors will focus on early signs of upgrades tied to Slackbot, demand for AI agents, and whether Salesforce can maintain growth as IT budgets for 2026 start to take shape. MarketBeat

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