New York, Feb 26, 2026, 11:33 EST — Trading during the regular session.
- ServiceNow shares added roughly 3% in late-morning trading, following the debut of the company’s latest AI automation products.
- The company framed the launch as AI built to perform tasks within enterprise workflows—not simply respond to queries.
- An executive unloaded shares earlier this week, according to a regulatory filing, with the sale taking place under a pre-arranged trading plan.
ServiceNow, Inc. climbed 2.98% to $107.34 late Thursday morning, chipping away at its year-to-date slump—which now stands close to 29%. The move follows the enterprise software firm’s rollout of fresh AI products linked to its Moveworks unit.
This shift lands at a time when investors are pushing for evidence that “agentic” tools—software agents capable of handling tasks across different systems—translate into actual revenue and more durable subscriptions, instead of just product demos. ServiceNow joins a handful of big software stocks that have faced a steep cut in growth forecasts this year.
ServiceNow rolled out its “Autonomous Workforce”—AI-driven specialists that, according to the company, manage entire job functions from start to finish and come with controls already in place. The firm also debuted EmployeeWorks, a product linking Moveworks’ conversational AI and enterprise search directly into ServiceNow’s workflows. “Businesses don’t need more pilots or promises. They need AI that gets work done,” President and Chief Product Officer Amit Zavery said. ServiceNow noted these tools are already taking care of over 90% of its own employee IT requests, with case resolution speeds “99% faster” than human agents. ServiceNow Newsroom
The pitch drops into an already packed lineup. Major enterprise vendors and cloud players keep rolling out agents and copilots, but buyers—especially across IT and security—have gotten choosy about large-scale rollouts, mindful that poor automation can turn into a headache of its own.
One detail drawing attention: a Form 4 shows Paul Fipps, ServiceNow’s president of global customer operations, offloaded 3,696 shares at $101.77 apiece on Feb. 23. He’s holding 8,060.88 shares after the move, which the filing makes clear was executed under a Rule 10b5-1 plan.
Insider stock sales happen often at big tech companies—a typical move to diversify holdings. Even so, in moments of choppy price action and with management talking up “AI execution,” some traders zero in on the timing.
Bulls face a couple of real risks here. One: fresh AI specialists might not actually drive much in the way of new spending. Two: customers could dabble in these tools for specific, limited tasks, then call it quits. On top of that, rivals are packing agents into bigger, more comprehensive suites—making it tougher for anyone to stand out.
Investors are zeroing in on early signs of customer uptake and whether the public sector gets on board, after ServiceNow announced Moveworks secured FedRAMP Moderate authorization—a key U.S. government benchmark for cloud security. The company says it’ll put the FedRAMP-approved solution in the spotlight at the ServiceNow Gov Forum on March 5.
