ServiceNow (NYSE: NOW) is starting the week in the spotlight for three very different reasons: a fresh report that it’s nearing a potential $7 billion acquisition of cybersecurity firm Armis, a 5-for-1 stock split that’s set to kick in later this week, and an ongoing tug‑of‑war between bulls who see an “AI + workflow automation” powerhouse and skeptics who worry the market is still pricing in perfection. [1]
As of early Dec. 15 trading, ServiceNow shares were around $865, modestly lower on the day.
ServiceNow stock price action: where NOW stands heading into the split
ServiceNow closed last week with pockets of strength—on Dec. 11, the stock finished at $867.49, outperforming several large-cap enterprise software peers that day. But it’s still well off its recent peak: shares were about 27.6% below the $1,198.09 52‑week high cited for late January. [2]
That gap matters because the story around NOW in 2025 has been less about “Is this a great company?” (many investors think yes) and more about “How much greatness is already priced in?”—especially as the market debates the long-term economics of generative AI inside big enterprise software suites.
The headline mover: ServiceNow reportedly in advanced talks to buy Armis for up to $7B
The biggest breaking catalyst around ServiceNow stock is M&A chatter. Reuters reported that ServiceNow is in advanced talks to acquire Armis—a cybersecurity company that had been considering an IPO next year—in a deal that could be valued at as much as $7 billion (per Bloomberg’s reporting cited by Reuters). The report also stressed the key uncertainty investors always have to price in: the deal could be announced soon, but talks could still fall apart or another bidder could emerge. [3]
Who is Armis, and why would ServiceNow want it?
According to Reuters, Armis:
- was founded in 2016,
- focuses on securing connected devices in real time,
- and serves more than 40% of the Fortune 100. [4]
Reuters also noted Armis raised $435 million in November, valuing it at $6.1 billion—a detail that frames why a “up to $7B” price tag is plausible in today’s security market. [5]
Strategic logic: workflow automation meets cybersecurity
This potential acquisition fits a clear pattern: ServiceNow is increasingly positioning itself as a platform that doesn’t just route IT tickets or automate HR tasks—it wants to be the system that orchestrates and governs work across the enterprise, including risk and security.
And it hasn’t been subtle about expanding in that direction. Just last week, IT Pro reported that ServiceNow announced plans to acquire Veza, an identity security company, to strengthen identity governance—integrating Veza’s “Access Graph” into ServiceNow’s AI Control Tower (deal terms weren’t disclosed, and the transaction was described as pending regulatory approval). [6]
If Armis comes on top of that, investors will likely interpret it as ServiceNow doubling down on a thesis: security visibility + identity + workflow automation + AI governance belong together in one platform. The bull case is “bigger platform, more strategic budget, stickier enterprise footprint.” The bear case is “bigger deals, bigger integration risk, bigger expectations.”
The mechanical catalyst: ServiceNow’s 5-for-1 stock split is days away
The other major reason NOW stock is getting extra attention: the split.
ServiceNow announced that shareholders approved a 5‑for‑1 stock split, with:
- Record date: Dec. 16, 2025
- Distribution: after market close on or about Dec. 17, 2025
- Split-adjusted trading expected to begin: Dec. 18, 2025 [7]
What the split means in plain English
A split doesn’t change the company’s underlying value by itself. It simply increases the share count and reduces the price per share proportionally.
Using the Dec. 15 price area (~$865), a 5-for-1 split implies a split-adjusted price around $173 (because $865 ÷ 5 ≈ $173). The market cap doesn’t magically shrink; the “pizza” stays the same size—more slices, smaller per slice.
Options contracts get adjusted too
For traders, the Options Clearing Corporation memo lays out the mechanics: it lists the split as 5 for 1, with an ex-date of 12/18/2025, payable date 12/17/2025, and record date 12/16/2025, and explains that listed options are adjusted accordingly (including a strike divisor tied to the 5x change). [8]
A key nuance: analyst price targets will be split-adjusted
If you see a $1,150 price target today, don’t panic when it “drops” to ~$230 later. Most per-share figures—targets, EPS estimates, option strikes—get adjusted post-split so the economics remain comparable.
Fundamentals: ServiceNow’s AI-driven growth narrative is still the center of gravity
The reason ServiceNow can even consider giant deals and still get the market’s attention is that it continues to put up growth numbers that look more like a disruptor than a mature software vendor.
In its Q3 2025 results, ServiceNow reported:
- Subscription revenues: $3.299 billion (up 21.5% year-over-year)
- Total revenues: $3.407 billion (up 22% year-over-year)
- And it raised full-year guidance for subscription revenue, operating margin, and free cash flow, while highlighting expected free cash flow margin expansion. [9]
Reuters similarly reported in late October that ServiceNow raised its annual subscription revenue forecast amid strong demand tied to AI-driven tools. [10]
Why AI matters for NOW stock (beyond buzzwords)
ServiceNow’s AI pitch isn’t “we have a chatbot.” It’s “we can automate work end-to-end,” especially where companies drown in processes: IT operations, employee support, customer workflows, security operations, and governance.
Reuters summarized examples of ServiceNow’s generative AI capabilities in “Now Assist,” including things like case summarization, AI search, and virtual agent interactions to streamline workflows. [11]
That’s the core investment debate: if AI becomes a layer that reduces software seats, does that hurt SaaS? Or does AI become a layer that increases automation appetite and makes platforms like ServiceNow more central (and more valuable)?
Wall Street forecasts and analyst sentiment: bullish on average, but not unanimous
Despite the stock’s 2025 volatility, broad analyst sentiment remains constructive.
Aggregators tracking analyst targets show ServiceNow with a “Strong Buy” / bullish-leaning consensus and a wide target range. One snapshot shows an average price target around $1,122 with a low-end near $724 and a high-end near $1,300 (pre-split figures). [12]
And there are still big-firm takes shaping the narrative:
- Investors.com reported Morgan Stanley upgraded ServiceNow to “overweight,” highlighting confidence in generative AI integration and longer-term targets (including expectations around free cash flow growth). [13]
- An Investing.com analyst-note recap included examples of divergent views—e.g., Citizens maintaining a high target (around $1,300 in that report) while UBS lowered its target to $1,075 but kept a Buy rating, referencing mixed feedback on AI initiatives. [14]
The market’s real “forecast” to watch: execution vs. expectations
Price targets are interesting, but for a premium-valued platform company like ServiceNow, the market tends to re-rate shares based on a few operating signals:
- subscription growth durability
- remaining performance obligations / backlog trajectory
- margins and free cash flow conversion
- attach rate of AI products and whether AI pricing expands or compresses revenue over time
Those are the levers that decide whether a high-multiple stock stays high-multiple.
Risks investors are watching right now
1) Acquisition risk (especially at this size)
If the Armis deal happens at anything near the numbers being discussed, it would be a major transaction—big enough to trigger investor scrutiny around:
- integration complexity
- potential dilution (depending on structure)
- strategic focus (security platform expansion vs. core workflow execution)
- and whether the price paid is justified by long-term cross-sell
At the moment, it’s still only a reported negotiation—not a signed deal. [15]
2) AI governance and security concerns
Security isn’t only an acquisition theme—it’s also a product risk area for any vendor shipping enterprise AI agents.
TechRadar reported that security researchers at AppOmni described a scenario where “second-order prompt injection” could potentially turn AI agent behavior into something like a malicious insider, depending on configuration choices—raising the importance of supervision, segmentation of agent duties, and monitoring. TechRadar also reported ServiceNow updated documentation about risks. [16]
For investors, the point isn’t “AI is unsafe, therefore doom.” It’s that enterprise adoption depends on trust, and trust depends on governance and security controls working in real-world messy conditions.
3) The stock’s own expectations problem
Even after pulling back from highs, NOW is still priced like a company expected to deliver strong growth with expanding profitability. When expectations are that high, “good” quarters can be treated as “not good enough,” while any softness in guidance can move the stock sharply.
What to watch next for ServiceNow stock
Over the next several sessions, the news cycle around NOW is likely to revolve around:
- Any confirmation, denial, or change in terms around the reported Armis negotiations [17]
- Split-adjusted trading beginning (expected) Dec. 18, and the inevitable wave of refreshed price targets and models after per-share metrics reset [18]
- The runway into the next earnings report: MarketScreener lists a projected Q4 2025 earnings release date in late January 2026 (note: “projected” isn’t the same as company-confirmed). [19]
Bottom line: ServiceNow stock is being pulled by three magnets—M&A, split optics, and AI fundamentals
On Dec. 15, 2025, ServiceNow (NOW) is a classic “big narrative” stock:
- M&A optionality is back in the headlines via the Armis report. [20]
- A stock split is about to reset the share price level (without changing the underlying business). [21]
- The fundamental engine—strong subscription growth plus AI-driven workflow automation—remains the long-term thesis investors are actually paying for. [22]
References
1. www.reuters.com, 2. www.marketwatch.com, 3. www.reuters.com, 4. www.reuters.com, 5. www.reuters.com, 6. www.itpro.com, 7. www.businesswire.com, 8. infomemo.theocc.com, 9. www.servicenow.com, 10. www.reuters.com, 11. www.reuters.com, 12. stockanalysis.com, 13. www.investors.com, 14. www.investing.com, 15. www.reuters.com, 16. www.techradar.com, 17. www.reuters.com, 18. www.businesswire.com, 19. www.marketscreener.com, 20. www.reuters.com, 21. www.businesswire.com, 22. www.servicenow.com
