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Shopify stock price jumps before earnings — why SHOP is moving now
10 February 2026
1 min read

Shopify stock price jumps before earnings — why SHOP is moving now

New York, Feb 10, 2026, 05:21 ET — Premarket

  • Shopify shares climbed in premarket trading, with the company set to report quarterly results Wednesday.
  • Price targets got a shake-up from analysts following the stock’s steep drop.
  • Shopify’s demand outlook, margins, and the progress of its AI-powered commerce tools are all in focus for investors.

Shopify Inc’s U.S.-listed stock climbed 3.3% to $122.32 in premarket action Tuesday, after closing out Monday at $118.40.

Canada caught some of the tech rally, too. The S&P/TSX Composite posted its sharpest advance in half a year on Monday, Reuters reported, as technology shares climbed 2%. Shopify tacked on close to 5%.

Shopify is set to deliver its Q4 and full-year 2025 earnings ahead of the bell on Wednesday. Wall Street expects revenue to reach $3.60 billion, a 27.9% gain from last year, with adjusted earnings projected at $0.51 per share, per TradingView’s StockStory.

MoffettNathanson bumped Shopify up to Buy from Neutral on Monday, hiking its price target to $150 from $122. The firm called the recent slide in shares an “unusually attractive entry point.” Analysts pointed to Shopify’s expansion into “conversational commerce” as a potential threat to Amazon and other marketplace players. Investing.com

BMO Capital lowered its price target on Shopify to $150 from $190 but maintained an Outperform rating, analyst Thanos Moschopoulos wrote, noting the move comes amid a wider software “de-rating” and not because of anything Shopify-specific. Moschopoulos still anticipates “a solid quarter” for Shopify, highlighting continued market share gains and growing traction for “agentic commerce,” where AI agents handle shopping for consumers. Investing.com

Citizens stuck with its Market Outperform rating and maintained the $200 target on Shopify, pointing to a chance for the company to top expectations and raise guidance. The analyst highlighted potential GMV acceleration—gross merchandise volume, or all goods moved on Shopify—and noted additional tailwinds from forex and stable consumer demand.

Investors are heading into a packed week: earnings, key U.S. data—jobs, inflation—both on deck, both capable of moving rate bets and, by extension, demand for high-growth tech stocks.

But there’s risk in both directions here. Shopify’s rapid bounce leaves scant margin for disappointment—any hint of hesitation about 2026 growth, merchant appetite, or profit margins could easily knock a stock that’s already been tossed around by valuation shifts.

Shopify will release its results ahead of Wednesday’s opening bell, with a conference call set for 8:30 a.m. ET. Investors are keen to hear guidance and specifics on the company’s strategy for integrating AI-powered shopping tools into its platform.

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