New York, Jan 10, 2026, 19:47 EST — Market closed
- Snap shares closed Friday down 2.3% at $8.21, marking a third straight decline
- A filing this week showed CEO Evan Spiegel sold 1.22 million shares under a pre-set trading plan
- Traders are watching U.S. inflation data on Jan. 13 and the expected timing of Snap’s next earnings update
Snap Inc (SNAP) shares fell 2.3% on Friday to close at $8.21, extending a three-session slide even as U.S. stocks broadly rose. The Snapchat owner ended the week about 38% below its 52-week high, with trading volume of 39.6 million shares, below its 50-day average. 1
With the U.S. market shut for the weekend, the focus shifts to what could move Snap when trading resumes on Monday. Inflation data and the first big wave of earnings can swing sentiment toward ad-driven growth stocks quickly, sometimes in a single session.
Snap’s own reporting clock is also creeping closer. Market calendars are pointing to a Feb. 3 earnings release after the close, though the company has not announced a date. 2
A regulatory filing showed Chief Executive Evan Spiegel sold 1,220,165 Snap Class A shares on Jan. 5 at a weighted average price of $8.25, or about $10 million, and made a charitable gift of 364,078 shares. The filing said the sale was made under a Rule 10b5-1 plan — a pre-arranged program that can let insiders trade on a set schedule. 3
The first hard macro test next week is the U.S. Consumer Price Index for December, due on Tuesday. CPI is the government’s main inflation gauge, and it can move Treasury yields, which often sets the tone for higher-risk tech and internet shares. 4
For Snap, the competitive backdrop hasn’t changed much: it is still fighting for ad dollars and user attention against Meta Platforms’ Instagram and Alphabet’s YouTube, while TikTok remains a major private rival. Traders often look for read-through from early earnings-season updates on marketing budgets.
Investors will also watch whether the stock finds support after the three-day drop, or whether sellers push it back toward the lows seen late last year. In a tape that has been kind to megacaps, smaller ad names can still get singled out.
But the set-up cuts both ways. A hotter-than-expected inflation print can jolt rates higher and pressure smaller, more volatile internet stocks, and any sign of softer ad spending as companies report results can hit Snap harder than larger platforms with broader revenue streams.
The calendar has a market-structure wrinkle later in the month: U.S. markets will be closed on Jan. 19 for Martin Luther King Jr. Day, which can compress flows around that break. 5
Away from the tape, Snapchat has been talking up creator initiatives. Gulf News reported the app highlighted an “Accelerator Programme” and creator development sessions at Dubai’s 1 Billion Followers Summit. 6
What matters next is Tuesday’s inflation data, then confirmation of Snap’s earnings timetable. Nasdaq’s earnings calendar currently lists Feb. 3 as an estimate for Snap’s next report. 7
